{"id":10353,"date":"2017-10-19T20:42:34","date_gmt":"2017-10-19T11:42:34","guid":{"rendered":"https:\/\/www.glad-cube.com\/blog\/?p=10353"},"modified":"2021-03-11T12:35:15","modified_gmt":"2021-03-11T03:35:15","slug":"google-adwords-%e3%82%b7%e3%83%a7%e3%83%83%e3%83%94%e3%83%b3%e3%82%b0%e5%ba%83%e5%91%8a%e3%82%92%e5%88%a9%e7%94%a8%e3%81%97%e3%81%a6ec%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ae%e5%a3%b2%e4%b8%8a%e3%82%92up","status":"publish","type":"post","link":"https:\/\/www.glad-cube.com\/blog\/?p=10353","title":{"rendered":"Google AdWords \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u3092\u5229\u7528\u3057\u3066EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u3092UP\uff01"},"content":{"rendered":"

\u307f\u306a\u3055\u307e\u3001\u3053\u3093\u306b\u3061\u306f\u3002
\n\u30b0\u30e9\u30c3\u30c9\u30ad\u30e5\u30fc\u30d6 \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4e8b\u696d\u90e8\u306e\u67ff\u6728\u3067\u3059\u3002<\/p>\n

\u8fd1\u5e74\u3001\u65e5\u672c\u306e EC \u30b5\u30a4\u30c8\u306e\u5e02\u5834\u304c\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002
\n\u7d4c\u6e08\u7523\u696d\u7701\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u7269\u8ca9\u7cfb EC \u30b5\u30a4\u30c8\u306e\u5e02\u5834\u898f\u6a21\u306f\u30012014\u5e74\u5ea6\u306b\u306f6\u51468,042\u5104\u5186\u3067\u3042\u3063\u305f\u306e\u304c\u30012016\u5e74\u5ea6\u306b\u306f8\u514643\u5104\u5186\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002
\n\u51fa\u5178\uff1a\u65e5\u672c\u306eBtoC EC\u5e02\u5834\u898f\u6a21\u3000\u5e73\u621028\u5e74\u5ea6<\/a>
\n\u3000\u3000\u3000\u65e5\u672c\u306eBtoC EC\u5e02\u5834\u898f\u6a21\u3000\u5e73\u621027\u5e74\u5ea6<\/a><\/p>\n

Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u3088\u308a\u8a73\u3057\u3044\u5546\u54c1\u60c5\u5831\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7269\u8ca9\u7cfb EC \u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\n\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001 Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306e\u4ed5\u7d44\u307f\u3068\u30e1\u30ea\u30c3\u30c8\u3001\u65b0\u3057\u304f\u8ffd\u52a0\u3055\u308c\u308b\u6a5f\u80fd\u3092\u3054\u7d39\u4ecb\u81f4\u3057\u307e\u3059\u3002<\/p>\n

<\/p>\n

Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306e\u4ed5\u7d44\u307f<\/h3>\n

Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u5fc5\u8981\u306a\u6e96\u5099<\/h4>\n

Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u5de5\u7a0b\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002
\n\u25a0 Google Merchant Center \u306b\u5546\u54c1\u60c5\u5831\u3092\u767b\u9332\u3059\u308b\u3002
\n\u25a0 Google AdWords \u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u7528\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3002
\n\u25a0 Google Merchant Center \u3068 Google AdWords \u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d10\u3065\u3051\u308b\u3002
\n\u8a73\u7d30\u306b\u95a2\u3057\u3066\u306f\u3000 Google AdWords \u30d8\u30eb\u30d7\u3000Merchant Center \u5546\u54c1\u30c7\u30fc\u30bf\u306e\u4f5c\u6210\u306b\u3064\u3044\u3066<\/a>\u3092\u3054\u53c2\u8003\u4e0b\u3055\u3044\u3002<\/p>\n

\"shoppingAD1\"<\/p>\n

Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306e\u914d\u4fe1\u306e\u4ed5\u7d44\u307f<\/h4>\n

Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306f Google Merchant Center \u306b\u767b\u9332\u3055\u308c\u305f\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u3092\u5143\u306b\u3001\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u306b\u767b\u9332\u3055\u308c\u3066\u3044\u308b\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u5143\u306b\u3057\u3066\u751f\u6210\u3055\u308c\u308b\u5e83\u544a\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306e\u95a2\u9023\u6027\u304c\u3082\u3063\u3068\u3082\u9ad8\u3044\u3068\u5224\u65ad\u3055\u308c\u305f\u969b\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002
\n\u53c2\u8003\uff1a Google AdWords \u30d8\u30eb\u30d7\u3000\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306b\u3064\u3044\u3066<\/a>
\n\"shoppingAD2\"<\/p>\n

Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h3>\n

\u30af\u30ea\u30c3\u30af\u6570\u306e\u5897\u52a0\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u5b89\u4fa1<\/h4>\n

Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u5229\u7528\u3057\u305f\u969b\u3001\u691c\u7d22\u753b\u9762\u306e\u540c\u3058\u5834\u6240\u306b\u8868\u793a\u3055\u308c\u305f\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u306b\u6bd4\u3079\u3066\u30af\u30ea\u30c3\u30af\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\u304c\u901a\u5e38\u306e2\uff5e3\u500d\u306b\u5897\u52a0\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30af\u30ea\u30c3\u30af\u306e\u8cea\u306e\u5411\u4e0a<\/h4>\n

\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306f\u5546\u54c1\u306e\u8a73\u7d30\u60c5\u5831\u304c\u63b2\u8f09\u53ef\u80fd\u3067\u3042\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002
\n\u8cfc\u5165\u5224\u65ad\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u8a8d\u8b58\u3057\u305f\u4e0a\u3067\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n

\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528<\/h4>\n

Merchant Center \u306b\u3066\u5546\u54c1\u306e\u60c5\u5831\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u52b9\u7387\u7684\u306b\u6700\u65b0\u306e\u60c5\u5831\u306e\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\n\u901a\u5e38\u306e\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3067\u3042\u308c\u3070\u5546\u54c1\u306e\u5185\u5bb9\u3084\u3001\u4fa1\u683c\u304c\u5909\u5316\u3059\u308b\u5ea6\u306b\u305d\u308c\u305e\u308c\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u5e83\u544a\u6587\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001 Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u3042\u308c\u3070\u3001\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u306e\u5185\u5bb9\u3092\u5909\u66f4\u3059\u308b\u3060\u3051\u3067\u3001\u60c5\u5831\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3068\u306e\u4f75\u7528\u3067\u5f37\u529b\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/h4>\n

\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306f 1 \u56de\u306e\u691c\u7d22\u306b\u5bfe\u3057\u3066\u8907\u6570\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002
\n\u307e\u305f Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u3068\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u304c\u540c\u6642\u306b\u63b2\u8f09\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002
\n\u81ea\u793e\u306e\u5e83\u544a\u304c\u8907\u6570\u8868\u793a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30d0\u30a4\u30b9\u753b\u9762\u306e\u753b\u9762\u5360\u6709\u7387\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u5546\u54c1\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u78ba\u7387\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306e\u65b0\u3057\u3044\u6a5f\u80fd<\/h3>\n

\u88dc\u52a9\u30d5\u30a3\u30fc\u30c9\u306e\u8ffd\u52a0<\/h4>\n

\u3053\u308c\u307e\u3067\u306f\u3001\u5546\u54c1\u30c7\u30fc\u30bf\u306f 1 \u3064\u306e\u30e1\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u3067\u3057\u304b\u9001\u4fe1\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u4eca\u56de\u306e\u5909\u66f4\u306b\u3088\u308a\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u306f\u30e1\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u3068\u88dc\u52a9\u30d5\u30a3\u30fc\u30c9\u306e2\u3064\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30d5\u30a3\u30fc\u30c9\u7ba1\u7406\u306e\u67d4\u8edf\u6027\u304c\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002
\n\u8a73\u7d30\u306b\u95a2\u3057\u3066\u306f\u3000 Google AdWords \u30d8\u30eb\u30d7\u30d5\u30a3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b\u306b\u3064\u3044\u3066<\/a>\u3092\u3054\u53c2\u8003\u4e0b\u3055\u3044\u3002<\/p>\n

\u540c\u3058\u8a00\u8a9e\u3092\u5229\u7528\u3057\u3066\u914d\u4fe1\u56fd\u3092\u5897\u3084\u3059<\/h4>\n

\u3000\u3000
\n Google \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u304c\u914d\u4fe1\u53ef\u80fd\u306a\u56fd\u30fb\u5730\u57df\u306e\u5408\u8a08\u304c37\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3000
\n\u540c\u3058\u8a00\u8a9e\u3092\u4f7f\u7528\u3059\u308b\u56fd\u3092\u65b0\u305f\u306b\u30e1\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u306b\u8ffd\u52a0\u3059\u308b\u3060\u3051\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u56fd\u306e\u901a\u8ca8\u3067\u4fa1\u683c\u304c\u81ea\u52d5\u7684\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002
\n\u66f4\u306b\u3001\u88dc\u52a9\u30d5\u30a3\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5404\u5546\u54c1\u306e\u30bf\u30a4\u30c8\u30eb\u3084\u8aac\u660e\u6587\u3092\u5404\u8a00\u8a9e\u306b\u5408\u308f\u305b\u3066\u5909\u66f4\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u30ea\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u9ad8\u7d1a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u6271\u3046 Farfetch \u306f\u3001\u8907\u6570\u306e\u56fd\u306b\u5bfe\u5fdc\u3057\u305f\u30d5\u30a3\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30922\u5927\u96786\u5e02\u5834\u3067\u5c55\u958b\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002
\n\u53c2\u8003\uff1a Ring in the holidays with new Merchant Center tools <\/a><\/p>\n

\u6700\u9069\u5316\u30bf\u30d6\u306e\u8ffd\u52a0<\/h4>\n

\u3000\u3000
\n Merchant Center \u7ba1\u7406\u753b\u9762\u306e\u5de6\u5074\u306b\u6700\u9069\u5316\u30e1\u30cb\u30e5\u30fc\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002
\n\u3053\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30af\u30ea\u30c3\u30af\u6570\u306e\u5897\u52a0\u898b\u8fbc\u307f\u306a\u3069\u306e\u30c7\u30fc\u30bf\u304c\u30ab\u30fc\u30c9\u5f62\u5f0f\u3067\u8868\u793a\u3055\u308c\u307e\u3059\u3002
\n\u73fe\u5728\u306f\u5546\u54c1\u30c7\u30fc\u30bf\u306e\u6539\u4fee\u306a\u3069\u306b\u3088\u308b\u65bd\u7b56\u304c\u4e2d\u5fc3\u3067\u3059\u304c\u3001\u4eca\u5f8c\u306f\u69d8\u3005\u306a\u7a2e\u985e\u306e\u6700\u9069\u5316\u6848\u304c\u30ec\u30b3\u30e1\u30f3\u30c9\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n

\"\u56f31\"<\/p>\n

\u30d5\u30a3\u30fc\u30c9\u306e\u30eb\u30fc\u30eb\u304cContent API \u7d4c\u7531\u306e\u5546\u54c1\u30c7\u30fc\u30bf\u3067\u5229\u7528\u53ef\u80fd\u306b<\/h4>\n

\u3053\u306e\u6a5f\u80fd\u3067 Content API \u7d4c\u7531\u3067\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u305f\u5546\u54c1\u30c7\u30fc\u30bf\u306b\u3082\u30d5\u30a3\u30fc\u30c9\u306e\u30eb\u30fc\u30eb<\/a>\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u3053\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002
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