{"id":4294,"date":"2016-02-22T21:08:18","date_gmt":"2016-02-22T12:08:18","guid":{"rendered":"https:\/\/www.glad-cube.com\/blog\/?p=4294"},"modified":"2021-03-12T16:43:58","modified_gmt":"2021-03-12T07:43:58","slug":"%e3%80%90%e8%b6%85%e9%87%8d%e8%a6%81%e3%80%91google%e3%80%81%e3%83%87%e3%82%b9%e3%82%af%e3%83%88%e3%83%83%e3%83%97%e6%a4%9c%e7%b4%a2%e7%b5%90%e6%9e%9c%e7%94%bb%e9%9d%a2%e3%81%ae%e5%8f%b3%e5%81%b4","status":"publish","type":"post","link":"https:\/\/www.glad-cube.com\/blog\/?p=4294","title":{"rendered":"\u3010\u8d85\u91cd\u8981\u3011Google\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u691c\u7d22\u7d50\u679c\u753b\u9762\u306e\u53f3\u5074\u8868\u793a\u67a0\u3092\u5ec3\u6b62\u3002"},"content":{"rendered":"

\"google\u691c\u7d22\u753b\u9762\u30c8\u30c3\u30d7\"<\/p>\n

\u30b0\u30fc\u30b0\u30eb\u3001\u5168\u4e16\u754c\u3067PC\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u753b\u9762\u306e\u53f3\u5074\u8868\u793a\u5e83\u544a\u3092\u5ec3\u6b62\u3002<\/h3>\n

\u203b\u4eca\u56de\u306e\u6295\u7a3f\u306f\u4e0b\u8a18Search Engine Land\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002
\nConfirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide<\/a><\/p>\n

Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and\/or bottom of the page.
\nGoogle\u306f\u4eca\u5f8c\u691c\u7d22\u7d50\u679c\u8868\u793a\u753b\u9762\u306b\u8868\u793a\u3057\u3066\u3044\u305f\u53f3\u5074\u306e\u5e83\u544a\u8868\u793a\u3092\u5ec3\u6b62\u3057\u3001\u30da\u30fc\u30b8\u4e0a\u90e8\u3001\u4e0b\u90e8\u306e\u5e83\u544a\u8868\u793a\u306e\u307f\u3068\u3059\u308b\u5287\u7684\u306a\u6539\u5909\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p><\/blockquote>\n

<\/p>\n

\u6bd4\u3079\u3066\u307f\u307e\u3057\u305f\u3002<\/h3>\n

\u4e0b\u306f\u8a18\u4e8b\u4f5c\u6210\u306b\u3042\u305f\u308a\u884c\u3063\u305f\u691c\u7d22\u7d50\u679c\u753b\u9762\u3067\u3059\u304c\u3001\u53f3\u5074\u306e\u5e83\u544a\u8868\u793a\u304c\u3059\u3079\u3066\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u30b9\u30c3\u30ad\u30ea\u3057\u3066\u3044\u307e\u3059\u3002
\n\u57fa\u672c\u7684\u306b\u63b2\u8f09\u67a0\u306f\u30d7\u30ec\u30df\u30a2\u30e0\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u307f\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u3087\u3046\u304b\u3002
\n\"4\u3064\u76ee\u306e\u5e83\u544a\u63b2\u8f09\u753b\u9762\"<\/p>\n

\u3053\u306e\u5909\u66f4\u306f\u5168\u4e16\u754c\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u691c\u7d22\u753b\u9762\u306b\u5bfe\u3057\u9069\u5fdc\u3055\u308c\u3001\u53f3\u5074\u306b\u306f\u5546\u54c1\u30ea\u30b9\u30c8\u5e83\u544a\u306e\u307f\u5f15\u304d\u7d9a\u304d\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n

\"\u4ee5\u524d\u306egoogle\u691c\u7d22\u753b\u9762\"
\n\u3057\u3070\u3089\u304f\u306e\u9593\u306f\u53f3\u5074\u306b\u3082\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u3001\u672c\u65e5\u3082\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u3066\u3082\u3001\u9055\u3046\u30ec\u30a4\u30a2\u30a6\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u6642\u304c\u3042\u308a\u307e\u3059\u3002
\n\u6bd4\u3079\u3066\u307f\u308b\u3068\u3001\u6539\u3081\u3066\u5e83\u544a\u306e\u6570\u306b\u305a\u3044\u3076\u3093\u958b\u304d\u304c\u3042\u308a\u3001\u30b9\u30b3\u30a2\u306e\u4f4e\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3064\u3044\u3066\u306f\u3001\u304b\u306a\u308a\u5927\u304d\u306a\u5f71\u97ff\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u540c\u6642\u306b\u3001\u65b0\u305f\u306a\u5e83\u544a\u67a0\u306e\u62e1\u5927\u3082\u3002<\/h3>\n

At the same time, the company says it may show an additional ad \u2014 four, not three \u2014 above the search results for what it calls \u201chighly commercial queries.
\nthe addition of the fourth ad above search results will happen for \u201chighly commercial queries.\u201d This would involve searches like \u201chotels in New York City\u201d or \u201ccar insurance\u201d and the like.\u201d
\n\u540c\u6642\u306b\u3001\u65b0\u305f\u306b\u5e83\u544a\u63b2\u8f09\u6570\u30923\u304b\u30894\u306b\u62e1\u5927\u3055\u305b\u300chighly commercial queries\u300d\u3068\u547c\u3076\u30af\u30a8\u30ea\u7fa4\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3057\u305f\u3002
\n\u3053\u306e\u7b2c4\u306e\u5e83\u544a\u306f\u300c\u81ea\u52d5\u8eca\u4fdd\u967a\u300d\u300c\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u3042\u308b\u30db\u30c6\u30eb\u300d\u306a\u3069\u5546\u696d\u7684\u306a\u9700\u8981\u306e\u9ad8\u3044\u30af\u30a8\u30ea\u306b\u9650\u3063\u3066\u8868\u793a\u3055\u308c\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p><\/blockquote>\n

Google\u306e\u5e83\u5831\u306b\u3088\u308b\u3068<\/p>\n

\u201cWe\u2019ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We\u2019ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.\u201d
\n\u3053\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u306f\u3001\u9577\u671f\u9593\u306e\u30c6\u30b9\u30c8\u3092\u7d9a\u3051\u3066\u304d\u3066\u304a\u308a\u3001\u3054\u304f\u5c11\u6570\u306e\u30af\u30a8\u30ea\u306b\u3064\u3044\u3066\u3059\u3067\u306b\u898b\u305f\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u306e\u3053\u3068\u3002
\n\u307e\u305f\u4eca\u5f8c\u3082\u5fae\u8abf\u6574\u3092\u52a0\u3048\u3066\u3044\u304f\u3068\u3057\u306a\u304c\u3089\u3001\u3053\u306e\u300chighly commercial queries\u300d\u306e\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u30ec\u30a4\u30a2\u30a6\u30c8\u306f\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u7d50\u679c\u3092\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u306b\u3001\u3088\u308a\u826f\u3044\u6210\u679c\u3092\u3092\u5e83\u544a\u4e3b\u306e\u305f\u3081\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p><\/blockquote>\n

\u4eca\u56de\u306e\u53f3\u5074\u5e83\u544a\u67a0\u306e\u5ec3\u6b62\u306e\u610f\u56f3\u3068\u3057\u3066<\/h3>\n

The removal of all right-side ads obviously makes the desktop and mobile search results more similar.
\nGoogle\u304cPC\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3068\u30e2\u30d0\u30a4\u30eb\u306e\u691c\u7d22\u7d50\u679c\u3092\u3088\u308a\u8fd1\u3065\u3051\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p><\/blockquote>\n

\u3068\u306f\u3044\u3048\u3001PC\u3068\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306f\u691c\u7d22\u30b7\u30c1\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u3001\u5165\u529b\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304a\u3088\u3073\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u306e\u5229\u4fbf\u6027\u306a\u3069\u304b\u306a\u308a\u9055\u3044\u304c\u3042\u308a\u3001
\n\u691c\u7d22\u7d50\u679c\u753b\u9762\u306e\u5909\u66f4\u3067PC\u691c\u7d22\u753b\u9762\u3068\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u691c\u7d22\u753b\u9762\u306e\u7d50\u679c\u304c\u5e73\u6e96\u5316\u3055\u308c\u308b\u3068\u3082\u8003\u3048\u306b\u304f\u3044\u306e\u3067\u3059\u304c\u2026
\n\u4eca\u5f8c\u3001\u5165\u672d\u6226\u7565\u3084\u81ea\u52d5\u5316\u306e\u8a2d\u5b9a\u306b\u306f\u3069\u3046\u53cd\u6620\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002
\n\u5404\u5e83\u544a\u306e\u6570\u5024\u3078\u306e\u4f5c\u7528\u306a\u3069\u3082\u542b\u3081\u78ba\u8a8d\u3057\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002
\n\"\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u691c\u7d22\u7d50\u679c\"<\/p>\n

\u307e\u3068\u3081<\/h3>\n

\u6bd4\u3079\u3066\u307f\u305f\u3068\u304a\u308a\u3001\u4eca\u56de\u306e\u5909\u66f4\u3067\u306fPC\u3067\u306e\u691c\u7d22\u5e83\u544a\u306e1\u5ea6\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u6570\u304c\u304b\u306a\u308a\u9650\u3089\u308c\u3066\u304f\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3057\u305f\u3002
\n\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u306b\u5bfe\u3057\u3001\u30af\u30ea\u30c3\u30af\u3067\u304d\u308b\u5e83\u544a\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u72ed\u307e\u3063\u3066\u3057\u307e\u3046\u4e00\u65b9\u3067\u3001\u30da\u30fc\u30b8\u5168\u4f53\u3067\u4e88\u6e2c\u3055\u308c\u308b\u5e83\u544a\u30af\u30ea\u30c3\u30af\u7387\u304c\u5909\u308f\u3089\u306a\u3044\u3068\u3059\u308b\u3068\u3001
\n\u30da\u30fc\u30b8\u3042\u305f\u308a\u306e\u7dcf\u30af\u30ea\u30c3\u30af\u304c\u305d\u308c\u305e\u308c\u306e\u8868\u793a\u3055\u308c\u305f\u5e83\u544a\u306b\u5206\u914d\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u304b\u3089\u3001\u4eca\u5f8c\u3001\uff11\u3064\u306e\u5e83\u544a\u3042\u305f\u308a\u306eCTR\u304c\u5411\u4e0a\u3059\u308b\u53ef\u80fd\u6027\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u52a0\u3048\u3066\u4e0a\u4f4d\u30dd\u30b8\u30b7\u30e7\u30f3\u8868\u793a\uff08\uff1dfirst Page Bid\uff1f\uff09\u3078\u306e\u5fdc\u672d\u304c\u6fc0\u3057\u304f\u306a\u308a\u305d\u3046\u3067\u3059\u304b\u3089\u3001\u7d50\u679c\u7684\u306b\u5165\u672d\u5358\u4fa1\u304c\u4e0a\u6607\u3059\u308b\u50be\u5411\u3082\u60f3\u50cf\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u5fc5\u7136\u7684\u306b1\u30af\u30ea\u30c3\u30af1\u30af\u30ea\u30c3\u30af\u306b\u5bfe\u3059\u308b\u91cd\u8981\u6027\u304c\u3055\u3089\u306b\u9ad8\u307e\u308a\u3001LPO\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff09\u3001EFO\uff08\u30a8\u30f3\u30c8\u30ea\u30fc\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff09\u306a\u3069CVR\u3092\u3088\u308a\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u65bd\u7b56\u306b\u5bfe\u3057\u3066\u306e\u5f37\u5316\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u5177\u4f53\u7684\u306b\u3069\u3046\u3057\u3066\u3044\u3051\u3070\u9593\u9055\u3044\u306a\u3044\u306e\u3060\u308d\u3046\uff1f\u3068\u304a\u8003\u3048\u306e\u5e83\u544a\u62c5\u5f53\u8005\u69d8\u306b\u3001
\n\u30b0\u30e9\u30c3\u30c9\u30ad\u30e5\u30fc\u30d6\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u3060\u3051\u3067\u306a\u304f\u3001LPO\uff0fEFO\u3092\u542b\u3080\u5305\u62ec\u7684\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u89e3\u6790\u30fb\u6539\u5584\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3ASP\u300cSiTest<\/a>(\u30b5\u30a4\u30c6\u30b9\u30c8)\u300d\u3092\u3054\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002
\n\u662f\u975e\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u4eca\u56de\u3082\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u304f\u3060\u3055\u308a\u3001\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30b0\u30fc\u30b0\u30eb\u3001\u5168\u4e16\u754c\u3067PC\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u753b\u9762\u306e\u53f3\u5074\u8868\u793a\u5e83\u544a\u3092\u5ec3\u6b62\u3002 \u203b\u4eca\u56de\u306e\u6295\u7a3f\u306f\u4e0b\u8a18Search Engine Land\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002 Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide Google is rolling out a dramatic change that removes ads from the right side of its des […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[151,138],"tags":[],"post-author":[],"class_list":["post-4294","post","type-post","status-publish","format-standard","hentry","category-151","category-gladcube"],"aioseo_notices":[],"modified_by":"gladcube blog","_links":{"self":[{"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4294"}],"version-history":[{"count":21,"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4294\/revisions"}],"predecessor-version":[{"id":4321,"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4294\/revisions\/4321"}],"wp:attachment":[{"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4294"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/www.glad-cube.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fpost-author&post=4294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}