{"id":57640,"date":"2025-05-15T08:39:00","date_gmt":"2025-05-14T23:39:00","guid":{"rendered":"https:\/\/www.glad-cube.com\/blog\/?p=57640"},"modified":"2025-07-15T16:32:32","modified_gmt":"2025-07-15T07:32:32","slug":"google-%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b94%ef%bc%88-ga4-%ef%bc%89%e3%81%ae%e3%83%91%e3%83%a9%e3%83%a1%e3%83%bc%e3%82%bf%e3%81%ae%e4%bd%9c%e3%82%8a%e6%96%b9","status":"publish","type":"post","link":"https:\/\/www.glad-cube.com\/blog\/?p=57640","title":{"rendered":"Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08 GA4 \uff09\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f5c\u308a\u65b9"},"content":{"rendered":"\n<p>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08 GA4 \uff09\u3092\u6d3b\u7528\u3059\u308b\u969b\u306b\u3001\u52b9\u679c\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5e83\u544a\u904b\u7528\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u306e\u65b9\u3084\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5b58\u5728\u3092\u77e5\u3063\u3066\u3044\u3066\u3082\u5177\u4f53\u7684\u306a\u4f5c\u308a\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u65b9\u306b\u3068\u3063\u3066\u306f\u3001\u305d\u306e\u4ed5\u7d44\u307f\u3084\u6d3b\u7528\u65b9\u6cd5\u304c\u96e3\u3057\u304f\u611f\u3058\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br><br>\u672c\u8a18\u4e8b\u3067\u306f\u3001 GA4 \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u306e\u57fa\u790e\u77e5\u8b58\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u4f5c\u6210\u65b9\u6cd5\u3001\u3055\u3089\u306b\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3080\u3053\u3068\u3067\u3001 GA4 \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u5b9f\u969b\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n<p class=\"decoration-1 toc_admin\" style=\"margin-top: 30px !important; color: #0050a0; font-size: 18px;\">\u76ee\u6b21<\/p>\n<div id=\"toc_container\" class=\"by_block no_bullets\"><ul class=\"toc_list\"><li><a href=\"#GA4\">GA4 \u306b\u304a\u3051\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/a><ul><li><a href=\"#i\">\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u6982\u5ff5<\/a><\/li><li><a href=\"#i-2\">\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u5f79\u5272<\/a><\/li><\/ul><\/li><li><a href=\"#GA4-2\">GA4 \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e<\/a><ul><li><a href=\"#i-3\">\u65e2\u5b9a\u306e\u30d1\u30e9\u30e1\u30fc\u30bf<\/a><\/li><li><a href=\"#i-4\">\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf<\/a><\/li><\/ul><\/li><li><a href=\"#utm\">utm \u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/a><ul><li><a href=\"#utm-2\">utm \u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5f79\u5272<\/a><\/li><li><a href=\"#utm-3\">utm \u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4e00\u89a7<\/a><\/li><li><a href=\"#utm-4\">utm \u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u4f8b<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\">\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-6\">\u8a73\u7d30\u306a\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308b<\/a><\/li><li><a href=\"#i-7\">\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#GA4-3\">GA4 \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9<\/a><ul><li><a href=\"#i-8\">\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b<\/a><\/li><li><a href=\"#i-9\">\u4e0d\u8981\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u306a\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#i-10\">\u304a\u308f\u308a\u306b<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group decoration-2\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-small-font-size\">\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u304a\u8aad\u307f\u306e\u65b9\u306b\u30aa\u30b9\u30b9\u30e1\uff01<\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-color has-text-color has-medium-font-size\"><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a \u6539\u5584\u306e\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n<hr>\n<p>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" class=\"wp-image-48138\" style=\"width: 500px;\" src=\"https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/03\/0ae7c62e50dc705df75843b104ce66cd.jpg\" alt=\"\" srcset=\"https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/03\/0ae7c62e50dc705df75843b104ce66cd.jpg 1280w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/03\/0ae7c62e50dc705df75843b104ce66cd-300x169.jpg 300w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/03\/0ae7c62e50dc705df75843b104ce66cd-1024x576.jpg 1024w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/03\/0ae7c62e50dc705df75843b104ce66cd-768x432.jpg 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n\n\n\n<p style=\"font-size:16px\"><br>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u6587\u306e\u4f5c\u6210\u65b9\u6cd5\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u6700\u9069\u5316\u306e\u30b3\u30c4\u306a\u3069\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002 CPA \u6539\u5584\u306b\u304a\u60a9\u307f\u306e\u65b9\u306b\u304a\u3059\u3059\u3081\u306e\u5185\u5bb9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/form.glad-cube.com\/form\/wp_listing_checklist?k3ad=blog_57640\" target=\"_blank\" rel=\"noreferrer noopener\">\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">GA4 \u306b\u304a\u3051\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u6982\u5ff5<\/h3>\n\n\n\n<p>GA4 \u306b\u304a\u3051\u308b\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u306f\u3001<mark>\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u9023\u4ed8\u3051\u3066\u8ffd\u52a0\u3067\u304d\u308b\u60c5\u5831<\/mark>\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306b\u8a73\u7d30\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br><br>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b7\u30ca\u30ea\u30aa\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list decoration-2\">\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u8a2a\u554f\u3057\u305f\u969b\u306b\u3001<strong>\u3069\u306e\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u306e\u304b<\/strong>\u3092\u8ffd\u8de1\u3059\u308b<br>\uff08\u4f8b\uff1a <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">button_click<\/mark> \u30d1\u30e9\u30e1\u30fc\u30bf\uff09<\/li>\n\n\n\n<li>\u5546\u54c1\u8cfc\u5165\u6642\u306b\u3001<strong>\u8cfc\u5165\u91d1\u984d\u3084\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9<\/strong>\u3092\u8a18\u9332\u3059\u308b<br>\uff08\u4f8b\uff1a<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">transaction_value\u3001 coupon_code<\/mark>&nbsp; \u30d1\u30e9\u30e1\u30fc\u30bf\uff09<\/li>\n\n\n\n<li>\u8a18\u4e8b\u306e\u95b2\u8aad\u6642\u9593\u3092\u6e2c\u5b9a\u3057\u3001<strong>\u8aad\u4e86\u7387<\/strong>\u3092\u5206\u6790\u3059\u308b<br>\uff08\u4f8b\uff1a <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">time_spent<\/mark> &nbsp;\u30d1\u30e9\u30e1\u30fc\u30bf\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u5f79\u5272<\/h3>\n\n\n\n<p>GA4 \u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u8a08\u6e2c\u304c\u4e2d\u5fc3\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u5404\u30a4\u30d9\u30f3\u30c8\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u7d30\u304b\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><br>\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u30a4\u30d9\u30f3\u30c8\u306b\u300c\u5546\u54c1\u540d\u300d\u3084\u300c\u8cfc\u5165\u91d1\u984d\u300d\u3068\u3044\u3063\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308c\u3070\u3001\u3069\u306e\u5546\u54c1\u304c\u3069\u308c\u304f\u3089\u3044\u58f2\u308c\u3066\u3044\u308b\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u306f\u3001\u300c\u8a18\u4e8b\u30ab\u30c6\u30b4\u30ea\u300d\u3084\u300c\u6ede\u5728\u6642\u9593\u300d\u3068\u3044\u3063\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30c8\u30d4\u30c3\u30af\u304c\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u96c6\u3081\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GA4 \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u65e2\u5b9a\u306e\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n\n\n\n<p>GA4 \u3067\u306f\u3001\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u306f<mark>\u65e2\u5b9a\u306e\u30d1\u30e9\u30e1\u30fc\u30bf<\/mark>\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001page_view \u30a4\u30d9\u30f3\u30c8\u306b\u306f <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">page_location<\/mark>\uff08URL\uff09\u3084 <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">page_referrer<\/mark>\uff08\u53c2\u7167\u5143URL\uff09\u3068\u3044\u3063\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u81ea\u52d5\u7684\u306b\u542b\u307e\u308c\u307e\u3059\u3002<br><br>\u305d\u306e\u4ed6\u306e\u4ee3\u8868\u7684\u306a\u65e2\u5b9a\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list decoration-2\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">session_id<\/mark> \uff1a\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306e\u4e00\u610f\u306e\u8b58\u5225\u5b50<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">engagement_time_msec <\/mark>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u3067\u904e\u3054\u3057\u305f\u6642\u9593\uff08\u30df\u30ea\u79d2\u5358\u4f4d\uff09<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">traffic_source<\/mark> \uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u53c2\u7167\u5143\u60c5\u5831<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf<\/strong><\/h3>\n\n\n\n<p>GA4 \u3067\u306f\u3001<mark>\u30e6\u30fc\u30b6\u30fc\u304c\u72ec\u81ea\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd<\/mark>\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u6210\u679c\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"> campaign_name<\/mark> \u3068\u3044\u3046\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><br>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list decoration-2\">\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u30d0\u30ca\u30fc\u306e\u7a2e\u985e\uff08\u4f8b\uff1a <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">banner_type = &#8220;sale_promo&#8221;<\/mark>\uff09<\/li>\n\n\n\n<li>\u8cfc\u5165\u6642\u306b\u9069\u7528\u3055\u308c\u305f\u30af\u30fc\u30dd\u30f3\u306e\u7a2e\u985e\uff08\u4f8b\uff1a <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">discount_type&nbsp; = &#8220;seasonal&#8221;<\/mark>\uff09<\/li>\n\n\n\n<li>\u4f1a\u54e1\u767b\u9332\u6642\u306b\u9078\u629e\u3055\u308c\u305f\u8208\u5473\u30ab\u30c6\u30b4\u30ea\uff08\u4f8b\uff1a <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">interest_category &nbsp;= &#8220;technology&#8221;<\/mark>\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>utm \u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>utm \u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5f79\u5272<\/strong><\/h3>\n\n\n\n<p>utm \u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001 <mark>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u6d41\u5165\u7d4c\u8def\u3092\u6b63\u78ba\u306b\u8a18\u9332\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf<\/mark>\u3067\u3059\u3002\u4e3b\u306b\u5e83\u544a\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002<br><br>utm \u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list decoration-2\">\n<li>\u3069\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u6d41\u5165\u304b<\/li>\n\n\n\n<li>\u3069\u306e\u53c2\u7167\u5143\uff08\u30bd\u30fc\u30b9\uff09\u304b\u3089\u8a2a\u554f\u8005\u304c\u6765\u305f\u306e\u304b<\/li>\n\n\n\n<li>\u3069\u306e\u5a92\u4f53\uff08\u30e1\u30c7\u30a3\u30a2\uff09\u3092\u901a\u3058\u3066\u8a2a\u554f\u3057\u305f\u306e\u304b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>utm \u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4e00\u89a7<\/strong><\/strong><\/h3>\n\n\n\n<p>GA4 \u3067\u3088\u304f\u4f7f\u7528\u3055\u308c\u308b utm \u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306f\u4ee5\u4e0b\u306e5\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<table style=\"border-collapse: collapse; width: 100%; height: 186px;\">\n<tbody>\n<tr style=\"height: 31px;\">\n<th style=\"width: 24.7619%; height: 31px;\">\n<p><b>\u30d1\u30e9\u30e1\u30fc\u30bf\u540d<\/b><\/p>\n<\/th>\n<th style=\"width: 75.119%; height: 31px;\">\n<p><b>\u8aac\u660e<\/b><\/p>\n<\/th>\n<\/tr>\n<tr style=\"height: 31px;\">\n<td style=\"width: 24.7619%; height: 31px;\">\n<p><span style=\"font-weight: 400;\"> utm _source<\/span><\/p>\n<\/td>\n<td style=\"width: 75.119%; height: 31px;\">\n<p><span style=\"font-weight: 400;\">\u6d41\u5165\u5143\uff08\u4f8b\uff1a google, facebook \uff09<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 31px;\">\n<td style=\"width: 24.7619%; height: 31px;\">\n<p><span style=\"font-weight: 400;\"> utm _medium<\/span><\/p>\n<\/td>\n<td style=\"width: 75.119%; height: 31px;\">\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u306e\u7a2e\u985e\u3084\u30e1\u30c7\u30a3\u30a2\uff08\u4f8b\uff1a cpc, emai l\uff09<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 31px;\">\n<td style=\"width: 24.7619%; height: 31px;\">\n<p><span style=\"font-weight: 400;\"> utm _campaign<\/span><\/p>\n<\/td>\n<td style=\"width: 75.119%; height: 31px;\">\n<p><span style=\"font-weight: 400;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff08\u4f8b\uff1a spring_sale \uff09<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 31px;\">\n<td style=\"width: 24.7619%; height: 31px;\">\n<p><span style=\"font-weight: 400;\"> utm _term<\/span><\/p>\n<\/td>\n<td style=\"width: 75.119%; height: 31px;\">\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u4f8b\uff1a running_shoes \uff09<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 31px;\">\n<td style=\"width: 24.7619%; height: 31px;\">\n<p><span style=\"font-weight: 400;\"> utm _content<\/span><\/p>\n<\/td>\n<td style=\"width: 75.119%; height: 31px;\">\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff08\u4f8b\uff1a banner_ad \uff09<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>utm \u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u4f8b<\/strong><\/h3>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001 Facebook \u5e83\u544a\u3067\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aURL\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001 GA4 \u3067\u8a73\u7d30\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"decoration-1\">https:\/\/example.com\/<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>? utm _source=facebook&amp; utm _medium=cpc&amp; utm _campaign=spring_sale&amp; utm _content=ad_variation1<\/strong><\/mark><\/p>\n\n\n\n<p>\u3053\u306e URL \u3092\u5e83\u544a\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u3001 GA4 \u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5e83\u544a\u304c\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8a73\u7d30\u306a\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308b<\/strong><\/h3>\n\n\n\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u6d41\u5165\u5143\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u3084\u3059\u3044\u306e\u304b\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6700\u3082\u52b9\u679c\u7684\u306a\u306e\u304b\u3092\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308b<\/strong><\/strong><\/h3>\n\n\n\n<p>Google \u5e83\u544a\u3068\u306e\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GA4 \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b<\/strong><\/h3>\n\n\n\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u306e\u547d\u540d\u898f\u5247\u3092\u7d71\u4e00\u3057\u3001\u30c7\u30fc\u30bf\u306e\u4e00\u8cab\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>\u4e0d\u8981\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u306a\u3044<\/strong><\/strong><\/h3>\n\n\n\n<p>\u5fc5\u8981\u4ee5\u4e0a\u306b\u591a\u304f\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u304c\u7169\u96d1\u306b\u306a\u308a\u3001\u89e3\u6790\u304c\u96e3\u3057\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u304a\u308f\u308a\u306b<\/h2>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001 GA4 \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u4f5c\u308a\u65b9\u3001\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u904b\u7528\u306e\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br><br>GA4 \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u3092\u6d3b\u7528\u3057\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u5e83\u544a\u904b\u7528\u3092\u76ee\u6307\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-group decoration-2\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-medium-font-size\"><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u904b\u7528\u4ee3\u884c\u3092\u304a\u63a2\u3057\u306e\u65b9\u3078<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\"><br><strong>\u30b0\u30e9\u30c3\u30c9\u30ad\u30e5\u30fc\u30d6\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u904b\u7528\u4ee3\u884c\u3001\u52d5\u753b\u5236\u4f5c\u30fb\u30b5\u30a4\u30c8\u5236\u4f5c\u3001 LPO \u307e\u3067\u4e00\u6c17\u901a\u8cab\u306e Web \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br><br>Google \u4e3b\u50ac\u306e\u300c 2024 Agency Excellence Awards \u300d\u3067\u306f\u5f53\u793e\u306e\u5b9f\u7e3e\u304c\u8a8d\u3081\u3089\u308c\u3001<a href=\"https:\/\/www.glad-cube.com\/blog\/?p=55202\" data-type=\"URL\" data-id=\"https:\/\/www.glad-cube.com\/blog\/?p=40364\" target=\"_blank\" rel=\"noreferrer noopener\">\u300c\u691c\u7d22\u306e\u9769\u65b0\u300d\u90e8\u9580\u306b\u304a\u3044\u3066\u6700\u512a\u79c0\u8cde\u3092\u53d7\u8cde\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/a><\/p>\n\n\n\n<p class=\"has-red-color has-text-color\" style=\"font-size:16px\"><br><strong>\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u59cb\u3081\u305f\u3044\u304c\u793e\u5185\u306b\u30ea\u30bd\u30fc\u30b9\u304c\u306a\u3044\u2026\u300d<br>\u300c\u914d\u4fe1\u4e2d\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6210\u679c\u304c\u4e0b\u304c\u3063\u3066\u304d\u305f\u2026\u300d<br>\u300c\u5e83\u544a\u7528\u306e\u30d0\u30ca\u30fc\u3084\u52d5\u753b\u5236\u4f5c\u3001 LP \u5236\u4f5c\u3082\u4efb\u305b\u305f\u3044\uff01\u300d<\/strong><\/p>\n\n\n\n<p 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