{"id":64233,"date":"2026-03-27T18:00:02","date_gmt":"2026-03-27T09:00:02","guid":{"rendered":"https:\/\/www.glad-cube.com\/blog\/?p=64233"},"modified":"2026-03-27T19:00:10","modified_gmt":"2026-03-27T10:00:10","slug":"%e3%80%90%e4%bf%9d%e5%ad%98%e7%89%88%e3%80%91%e3%82%a2%e3%83%97%e3%83%aa%e5%ba%83%e5%91%8a%e3%81%a7%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84%e7%94%a8%e8%aa%9e%e3%82%92%e5%be%b9","status":"publish","type":"post","link":"https:\/\/www.glad-cube.com\/blog\/?p=64233","title":{"rendered":"\u3010\u4fdd\u5b58\u7248\u3011\u30a2\u30d7\u30ea\u5e83\u544a\u3067\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e\u3092\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>Web \u5e83\u544a\u3067\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306a\u3069\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u30e1\u30cb\u30e5\u30fc\u306b\u52a0\u3048\u3066\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3084\u8ab2\u91d1\u3092\u76ee\u7684\u3068\u3059\u308b\u30a2\u30d7\u30ea\u5e83\u544a\u304c\u3042\u308a\u307e\u3059\u3002<br><br>\u3057\u304b\u3057\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u904b\u7528\u306b\u304a\u3044\u3066\u306f\u3001<mark>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff08 CPI \uff09\u3084 ARPU \u3068\u3044\u3063\u305f\u3001\u4ed6\u306e Web \u5e83\u544a\u3068\u306f\u7570\u306a\u308b\u72ec\u81ea\u306e\u6307\u6a19\u3092\u53d6\u308a\u6271\u3046\u3053\u3068\u304c\u591a\u3044<\/mark>\u3067\u3059\u3002\u307e\u305f\u3001\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u914d\u4fe1\u3092\u958b\u59cb\u3059\u308b\u305f\u3081\u306b\u306f\u3001 SDK \u3084 SKAdNetwork \u306a\u3069\u306e\u5c02\u9580\u7528\u8a9e\u3092\u5341\u5206\u306b\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br><br>\u672c\u30a8\u30f3\u30c8\u30ea\u3067\u306f\u3001\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u904b\u7528\u3092\u691c\u8a0e\u3055\u308c\u308b\u65b9\u3092\u5bfe\u8c61\u306b\u3001\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u914d\u4fe1\u3084\u52b9\u679c\u6e2c\u5b9a\u3067\u983b\u51fa\u3059\u308b\u7528\u8a9e\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n<p class=\"decoration-1 toc_admin\" style=\"margin-top: 30px !important; color: #0050a0; font-size: 18px;\">\u76ee\u6b21<\/p>\n<div id=\"toc_container\" class=\"by_block no_bullets\"><ul class=\"toc_list\"><li><a href=\"#i\">\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u57fa\u672c\u30fb\u914d\u4fe1\u624b\u6cd5\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/a><ul><li><a href=\"#i-2\">\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a<\/a><\/li><li><a href=\"#ASO\">\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u6700\u9069\u5316\uff08ASO\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\">\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u8cbb\u7528\u30fb\u52b9\u679c\u6e2c\u5b9a\u306b\u95a2\u3059\u308b\u6307\u6a19<\/a><ul><li><a href=\"#Install\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\uff08Install\uff09<\/a><\/li><li><a href=\"#CPI\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff08CPI\uff09<\/a><\/li><li><a href=\"#LTV\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\">\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u30fb\u5206\u6790\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/a><ul><li><a href=\"#DAU_WAU_MAU\">DAU \/ WAU \/ MAU\uff08\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/a><\/li><li><a href=\"#_Retention_Rate\">\u7d99\u7d9a\u7387 \/ \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\uff08Retention Rate\uff09<\/a><\/li><li><a href=\"#ARPU\">\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff08ARPU\uff09<\/a><\/li><li><a href=\"#ARPPU\">\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff08ARPPU\uff09<\/a><\/li><li><a href=\"#PUR\">\u8ab2\u91d1\u7387\uff08PUR\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\">\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u8a08\u6e2c\u30c4\u30fc\u30eb\u30fb\u30b7\u30b9\u30c6\u30e0\u95a2\u9023\u7528\u8a9e<\/a><ul><li><a href=\"#MMP\">\u30e2\u30d0\u30a4\u30eb\u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc\uff08MMP\uff09<\/a><\/li><li><a href=\"#SDK\">\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u30ad\u30c3\u30c8\uff08SDK\uff09<\/a><\/li><li><a href=\"#i-6\">\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af<\/a><\/li><li><a href=\"#web_to_app\">web to app<\/a><\/li><\/ul><\/li><li><a href=\"#i-7\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30fb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u95a2\u9023\u7528\u8a9e<\/a><ul><li><a href=\"#App_Tracking_TransparencyATT\">App Tracking Transparency\uff08ATT\uff09<\/a><\/li><li><a href=\"#iOSIDFA\">iOS\u7aef\u672b\u306e\u5e83\u544a\u8b58\u5225\u5b50\uff08IDFA\uff09<\/a><\/li><li><a href=\"#SKAdNetworkSKAN\">SKAdNetwork\uff08SKAN\uff09<\/a><\/li><li><a href=\"#i-8\">\u30aa\u30d7\u30c8\u30a4\u30f3 \/ \u30aa\u30d7\u30c8\u30a2\u30a6\u30c8<\/a><\/li><\/ul><\/li><li><a href=\"#i-9\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group decoration-2\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-small-font-size\">\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u304a\u8aad\u307f\u306e\u65b9\u306b\u30aa\u30b9\u30b9\u30e1\uff01<\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-color has-text-color has-medium-font-size\"><strong>4\u5927 SNS \u5e83\u544a\u306e\u7279\u5fb4\u3092\u89e3\u8aac\uff01<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-color has-text-color has-medium-font-size\"><strong>\u81ea\u793e\u306b\u5408\u3063\u305f\u5a92\u4f53\u9078\u3073\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u653b\u7565\u65b9\u6cd5<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/04\/61fcede1dbc4e0259b72783dde9f7539-1024x576.jpg\" alt=\"\" class=\"wp-image-48541\" style=\"width:400px\" srcset=\"https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/04\/61fcede1dbc4e0259b72783dde9f7539-1024x576.jpg 1024w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/04\/61fcede1dbc4e0259b72783dde9f7539-300x169.jpg 300w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/04\/61fcede1dbc4e0259b72783dde9f7539-768x432.jpg 768w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2024\/04\/61fcede1dbc4e0259b72783dde9f7539.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p style=\"font-size:16px\"><br>4\u5927 SNS \u5e83\u544a\u306e\u7279\u5fb4\u3084\u9055\u3044\u3092\u3054\u7d39\u4ecb\u3057\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u5e83\u544a\u5a92\u4f53\u306e\u9078\u3073\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u307e\u305f\u3001 SNS \u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u4f5c\u308c\u3070\u3088\u3044\u306e\u304b\u3001\u3069\u3046\u3084\u3063\u3066\u6539\u5584\u3057\u3066\u3044\u3051\u3070\u3088\u3044\u306e\u304b\u7b49\u3001\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u6210\u529f\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/form.glad-cube.com\/form\/wp_sns_webinar?k3ad=blog_64233\" target=\"_blank\" rel=\"noreferrer noopener\">\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u57fa\u672c\u30fb\u914d\u4fe1\u624b\u6cd5\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/h2>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u30a2\u30d7\u30ea\u5e83\u544a\u3092\u884c\u3046\u4e0a\u3067\u57fa\u790e\u3068\u306a\u308b\u914d\u4fe1\u624b\u6cd5\u306b\u95a2\u3059\u308b\u7528\u8a9e\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"261\" src=\"https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2026\/03\/image-1-1024x261.png\" alt=\"\" class=\"wp-image-64273\" style=\"width:700px\" srcset=\"https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2026\/03\/image-1-1024x261.png 1024w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2026\/03\/image-1-300x77.png 300w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2026\/03\/image-1-768x196.png 768w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2026\/03\/image-1-1536x392.png 1536w, https:\/\/www.glad-cube.com\/blog\/wp-content\/uploads\/2026\/03\/image-1.png 1615w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a<\/h3>\n\n\n\n<p>\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u3068\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u76f4\u63a5\u4fc3\u3059\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u5e83\u544a\u306e\u3053\u3068\u3067\u3059\u3002 Google \u5e83\u544a \u306e\u30a2\u30d7\u30ea\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u3001 Apple Search Ads \u3001\u5404\u7a2e SNS \u5e83\u544a\u306a\u3069\u3067\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002<br><br>\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001 App Store \u3084 Google Play \u306a\u3069\u306e\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306b\u76f4\u63a5\u9077\u79fb\u3059\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3067\u304d\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306e\u30ea\u30ea\u30fc\u30b9\u76f4\u5f8c\u3084\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u4e00\u6c17\u306b\u7372\u5f97\u3057\u305f\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e1\u30a4\u30f3\u3068\u306a\u308b\u914d\u4fe1\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u6700\u9069\u5316\uff08ASO\uff09<\/h3>\n\n\n\n<p>\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u6700\u9069\u5316\uff08 App Store Optimization \/ ASO \uff09\u3068\u306f\u3001 App Store \u3084 Google Play \u3068\u3044\u3063\u305f\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u5185\u3067\u306e\u691c\u7d22\u9806\u4f4d\u3092\u5411\u4e0a\u3055\u305b\u3001\u81ea\u7136\u6d41\u5165\u306b\u3088\u308b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u65bd\u7b56\u306e\u3053\u3068\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b SEO \u306e\u30a2\u30d7\u30ea\u7248\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u8cbb\u7528\u30fb\u52b9\u679c\u6e2c\u5b9a\u306b\u95a2\u3059\u308b\u6307\u6a19<\/h2>\n\n\n\n<p>\u30a2\u30d7\u30ea\u5e83\u544a\u306b\u306f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u306f\u3058\u3081\u3001\u30a2\u30d7\u30ea\u306a\u3089\u3067\u306f\u306e\u6307\u6a19\u304c\u767b\u5834\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u4e3b\u8981\u306a\u6307\u6a19\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u907a\u4f53s\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\uff08Install\uff09<\/h3>\n\n\n\n<p>\u6587\u5b57\u901a\u308a<mark>\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u304b\u3089\u30c7\u30d0\u30a4\u30b9\u306b\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u56de\u6570<\/mark>\u306e\u3053\u3068\u3067\u3059\u3002\u30a2\u30d7\u30ea\u5e83\u544a\u306b\u304a\u3051\u308b\u6700\u3082\u57fa\u672c\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08 CV \uff09\u5730\u70b9\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002<br><br>\u305f\u3060\u3057\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u3060\u3051\u3067\u306f\u30a2\u30d7\u30ea\u5185\u306e\u8ab2\u91d1\u6570\u7b49\u306e\u6307\u6a19\u306f\u4e0d\u660e\u306e\u305f\u3081\u3001\u5f8c\u8ff0\u3059\u308b SDK \u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u300d\u3092\u6b63\u78ba\u306a\u6210\u679c\u3068\u3059\u308b\u30b1\u30fc\u30b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff08CPI\uff09<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff08 Cost Per Install \/ CPI \uff09\u3068\u306f\u3001\u30a2\u30d7\u30ea\u304c1\u4ef6\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u7528\u306e\u3053\u3068\u3067\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u300c<mark>\u5e83\u544a\u8cbb \u00f7 \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/mark>\u300d\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/h3>\n\n\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08 Life Time Value \u3001\u4ee5\u4e0b\uff1a LTV \uff09\u3068\u306f\u30011\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u30c8\u30fc\u30bf\u30eb\u306e\u5229\u76ca\uff08\u58f2\u4e0a\uff09\u3092\u6307\u3057\u307e\u3059\u3002<br><br>\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u30e2\u30c7\u30eb\u304c\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5834\u5408\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u76f4\u5f8c\u306f\u5e83\u544a\u8cbb\u304c\u4e0a\u56de\u3063\u3066\u3044\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9577\u304f\u5229\u7528\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u58f2\u4e0a\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001 CPI \u3060\u3051\u3067\u306a\u304f\u3053\u306e LTV \u3092\u4e88\u6e2c\u30fb\u7b97\u51fa\u3057\u3001\u5e83\u544a\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br><br>\uff08\u53c2\u7167\uff1a <a href=\"https:\/\/help.criteo.com\/kb\/guide\/ja\/-yuS31DBK7l\/Steps\/2331986\">Criteo \u30d8\u30eb\u30d7\u3000\u5e83\u544a\u7528\u8a9e\u96c6<\/a>\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u30fb\u5206\u6790\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u5b9f\u969b\u306b\u3069\u308c\u304f\u3089\u3044\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u53ce\u76ca\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u7528\u8a9e\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DAU \/ WAU \/ MAU\uff08\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/h3>\n\n\n\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u5185\u306b\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3057\u3001\u5b9f\u969b\u306b\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u306e\u3053\u3068\u3067\u3059\u3002\u671f\u9593\u306b\u5fdc\u3058\u3066\u4ee5\u4e0b\u306e3\u3064\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"decoration-2\">\u25a0 DAU \uff08 Daily Active Users \uff09\uff1a1\u65e5\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<br>\u25a0 WAU \uff08 Weekly Active Users \uff09\uff1a1\u9031\u9593\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<br>\u25a0 MAU \uff08 Monthly Active Users \uff09\uff1a1\u30f6\u6708\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d99\u7d9a\u7387 \/ \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\uff08Retention Rate\uff09<\/h3>\n\n\n\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3068\u306f\u3001<mark>\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u4e00\u5b9a\u671f\u9593\u7d4c\u904e\u5f8c\u3082\u7d99\u7d9a\u3057\u3066\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5272\u5408<\/mark>\u306e\u3053\u3068\u3067\u3059\u3002<br><br>\u30e6\u30fc\u30b6\u30fc\u304c\u9577\u671f\u9593\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306a\u3069\u306e\u53ce\u76ca\u6027\u304c\u4e0a\u304c\u308b\u305f\u3081\u3001\u4e00\u822c\u7684\u306b\u306f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u304c\u9ad8\u3051\u308c\u3070\u30a2\u30d7\u30ea\u304c\u512a\u308c\u3066\u3044\u308b\u3068\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><br>\uff08\u53c2\u7167\uff1a <a href=\"https:\/\/www.adjust.com\/ja\/glossary\/retention-rate\/\">Adust\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c6\u3000\u7d99\u7d9a\u7387\u3068\u306f\uff1f<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff08ARPU\uff09<\/h3>\n\n\n\n<p>ARPU \uff08 Average Revenue Per User \uff09\u306f\u3001<mark>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u304b\u3089\u5f97\u3089\u308c\u308b\u5e73\u5747\u53ce\u76ca<\/mark>\u306e\u3053\u3068\u3067\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u300c\u5168\u4f53\u306e\u58f2\u4e0a \u00f7 \u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff08 MAU \u306a\u3069\uff09\u300d\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002 ARPU \u306b\u3064\u3044\u3066\u306f\u3001\u30a2\u30d7\u30ea\u3060\u3051\u3067\u306a\u304f Web \u30b5\u30a4\u30c8\u4e0a\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u3082\u6d3b\u7528\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<br><br>\u524d\u8ff0\u3057\u305f LTV \u3068\u6307\u6a19\u304c\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001 LTV \u304c1\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u307e\u3067\u306e\u671f\u9593\u3092\u5bfe\u8c61\u3068\u3059\u308b\u4e00\u65b9\u3001 ARPU \u306f\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<br><br>\uff08\u53c2\u7167\uff1a <a href=\"https:\/\/www.adjust.com\/ja\/glossary\/arpu-definition\/\">Adust\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c6\u3000ARPU\uff08\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff09\u3068\u306f<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff08ARPPU\uff09<\/h3>\n\n\n\n<p>ARPPU \uff08 Average Revenue per Paid User \uff09\u306f\u3001\u30a2\u30d7\u30ea\u5185\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u5b9f\u969b\u306b\u8ab2\u91d1\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u306e\u3053\u3068\u3067\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u300c\u5168\u4f53\u306e\u58f2\u4e0a \u00f7 \u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u3068\u306a\u308a\u307e\u3059\u3002<br><br>ARPPU\u3067\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u30b5\u30fc\u30d3\u30b9\u5185\u3067\u8ab2\u91d1\u3092\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ab2\u91d1\u7387\uff08PUR\uff09<\/h3>\n\n\n\n<p>\u8ab2\u91d1\u7387\uff08 Paid User Rate \/ PUR \uff09\u3068\u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u5168\u4f53\u306e\u3046\u3061\u3001\u8ab2\u91d1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u5360\u3081\u308b\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u300c<mark>\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u6570 \u00f7 \u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/mark>\u300d\u3068\u306a\u308a\u307e\u3059\u3002<br><br>\u3069\u3093\u306a\u306b\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\uff08 MAU \u306a\u3069\uff09\u304c\u591a\u304f\u3066\u3082\u3001 PUR \u304c\u6975\u7aef\u306b\u4f4e\u3051\u308c\u3070\u30a2\u30d7\u30ea\u5168\u4f53\u306e\u58f2\u4e0a\u306f\u4f38\u3073\u60a9\u307f\u307e\u3059\u3002\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u30a2\u30a4\u30c6\u30e0\u306e\u4fa1\u683c\u8a2d\u5b9a\u3092\u898b\u76f4\u3057\u305f\u308a\u3001\u671f\u9593\u9650\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u7121\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3092\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3078\u5f15\u304d\u4e0a\u3052\u308b\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u8a08\u6e2c\u30c4\u30fc\u30eb\u30fb\u30b7\u30b9\u30c6\u30e0\u95a2\u9023\u7528\u8a9e<\/h2>\n\n\n\n<p>\u30a2\u30d7\u30ea\u5e83\u544a\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3060\u3051\u3067\u306a\u304f\u3001\u5c02\u7528\u306e\u8a08\u6e2c\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f MMP \u3084 SDK \u306a\u3069\u30c4\u30fc\u30eb\u30fb\u30b7\u30b9\u30c6\u30e0\u306b\u95a2\u9023\u3059\u308b\u7528\u8a9e\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e2\u30d0\u30a4\u30eb\u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc\uff08MMP\uff09<\/h3>\n\n\n\n<p>\u30e2\u30d0\u30a4\u30eb\u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc\uff08 Mobile Measurement Partner \/ MMP \uff09\u3068\u306f\u3001<mark>\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3084\u3001\u3069\u306e\u5e83\u544a\u5a92\u4f53\u304b\u3089\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u304b\u3092\u5224\u5225\uff08\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\uff09\u3059\u308b\u305f\u3081\u306e\u7b2c\u4e09\u8005\u8a08\u6e2c\u30c4\u30fc\u30eb<\/mark>\u306e\u3053\u3068\u3067\u3059\u3002\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066 <strong>AppsFlyer<\/strong> \u3084 <strong>Adjust<\/strong> \u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<br><br>\uff08\u53c2\u7167\uff1a <a href=\"https:\/\/www.adjust.com\/ja\/glossary\/mobile-measurement-partner-mmp\/\">Adust\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c6\u3000\u30e2\u30d0\u30a4\u30eb\u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc\uff08MMP\uff09\u3068\u306f<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u30ad\u30c3\u30c8\uff08SDK\uff09<\/h3>\n\n\n\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u30ad\u30c3\u30c8\uff08 Software Development Kit \/ SDK \uff09\u3068\u306f\u3001<mark>\u7279\u5b9a\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u6a5f\u80fd\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u5fc5\u8981\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u30c4\u30fc\u30eb\u304c\u3072\u3068\u307e\u3068\u3081\u306b\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8<\/mark>\u306e\u3053\u3068\u3067\u3059\u3002<br><br>\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u6587\u8108\u306b\u304a\u3044\u3066\u306f\u3001 MMP \u306a\u3069\u306e\u5916\u90e8\u30c4\u30fc\u30eb\u3067\u8a08\u6e2c\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u30a2\u30d7\u30ea\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u5185\u306b\u7d44\u307f\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308b\u300c\u8a08\u6e2c\u7528 SDK \u300d\u306e\u3053\u3068\u3092\u6307\u3059\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30a8\u30f3\u30b8\u30cb\u30a2\u306b\u4f9d\u983c\u3057\u3066\u3001\u5bfe\u8c61\u3068\u306a\u308b\u30a2\u30d7\u30ea\u306b\u3053\u306e SDK \u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3084\u30a2\u30d7\u30ea\u5185\u3067\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u304c\u8a08\u6e2c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<br><br>\uff08\u53c2\u7167\uff1a <a href=\"https:\/\/www.adjust.com\/ja\/glossary\/sdk\/\">Adust\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c6\u3000SDK\u3068\u306f<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af<\/h3>\n\n\n\n<p>\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3068\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30ea\u30f3\u30af\u306a\u3069\u3092\u30bf\u30c3\u30d7\u3057\u305f\u969b\u306b\u3001<mark>\u30a2\u30d7\u30ea\u5185\u306e\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u76f4\u63a5\u958b\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u4ed5\u7d44\u307f<\/mark>\u306e\u3053\u3068\u3067\u3059\u3002<br><br>\u4f8b\u3048\u3070\u3001 EC \u30a2\u30d7\u30ea\u306e\u7279\u5b9a\u5546\u54c1\u306e\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u969b\u3001\u30a2\u30d7\u30ea\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u76f4\u63a5\u305d\u306e\u5546\u54c1\u306e\u8a73\u7d30\u30da\u30fc\u30b8\u3092\u958b\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u4f59\u8a08\u306a\u64cd\u4f5c\u3092\u3055\u305b\u305a\u306b\u76ee\u7684\u306e\u753b\u9762\u3078\u8a98\u5c0e\u3067\u304d\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u3068 CVR \u306e\u6539\u5584\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">web to app<\/h3>\n\n\n\n<p>web to app \u306f\u3001<mark>\u30e6\u30fc\u30b6\u30fc\u3092\u30d6\u30e9\u30a6\u30b6\u4e0a\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30d7\u30ea\u3078\u3068\u8a98\u5c0e\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/mark>\u306e\u3053\u3068\u3067\u3059\u3002<br><br>\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u914d\u4fe1\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c1\u3057\u304d\u308c\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3001\u307e\u305a\u306f SEO \u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5411\u3051\u306e\u5e83\u544a\u3067\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08 LP \uff09\u306b\u96c6\u5ba2\u3057\u3001\u305d\u306e LP \u5185\u306e\u30d0\u30ca\u30fc\u306a\u3069\u304b\u3089\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3078\u306e\u9077\u79fb\u3092\u4fc3\u3057\u307e\u3059\u3002\u30a6\u30a7\u30d6\u3067\u306e\u8c4a\u5bcc\u306a\u60c5\u5831\u63d0\u4f9b\u3092\u901a\u3058\u3066\u30a2\u30d7\u30ea\u306e\u9b45\u529b\u3092\u4f1d\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30fb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u95a2\u9023\u7528\u8a9e<\/h2>\n\n\n\n<p>\u30a2\u30d7\u30ea\u5e83\u544a\u3092\u5b9f\u65bd\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3092\u76ee\u7684\u3068\u3057\u305f\u30c7\u30fc\u30bf\u53d6\u5f97\u306e\u5236\u9650\u304c\u3055\u308c\u3066\u3044\u308b\u70b9\u306f\u8a8d\u8b58\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u9023\u3059\u308b\u7528\u8a9e\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">App Tracking Transparency\uff08ATT\uff09<\/h3>\n\n\n\n<p>App Tracking Transparency \uff08 ATT \uff09\u3068\u306f\u3001 Apple \u304c iOS 14.5\uff082021\u5e744\u6708\uff09\u304b\u3089\u5c0e\u5165\u3057\u305f\u3001<mark>\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u8ffd\u8de1\u306b\u95a2\u3059\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u6a5f\u80fd<\/mark>\u3067\u3059\u3002<br><br>\u3053\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30a2\u30d7\u30ea\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u4ed6\u306e\u4f01\u696d\u304c\u6240\u6709\u3059\u308b\u30a2\u30d7\u30ea\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff08\u8ffd\u8de1\uff09\u3059\u308b\u5834\u5408\u3001\u4e8b\u524d\u306b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u8868\u793a\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u8a31\u53ef\uff08\u30aa\u30d7\u30c8\u30a4\u30f3\uff09\u3092\u5f97\u308b\u3053\u3068\u304c\u7fa9\u52d9\u4ed8\u3051\u3089\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u7cbe\u5ea6\u3084\u8a08\u6e2c\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<br><br>\uff08\u53c2\u7167\uff1a<a href=\"https:\/\/www.adjust.com\/ja\/glossary\/app-tracking-transparency\/\"> Adust\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c6\u3000App Tracking Transparency\uff08ATT\uff09\u3068\u306f<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">iOS\u7aef\u672b\u306e\u5e83\u544a\u8b58\u5225\u5b50\uff08IDFA\uff09<\/h3>\n\n\n\n<p>IDFA \uff08 Identifier for Advertisers \uff09\u306f\u3001 <mark>Apple \u304c iOS \u7aef\u672b\u3054\u3068\u306b\u30e9\u30f3\u30c0\u30e0\u306b\u5272\u308a\u5f53\u3066\u3066\u3044\u308b\u30c7\u30d0\u30a4\u30b9ID<\/mark>\u3067\u3059\u3002\u3053\u308c\u307e\u3067\u306f IDFA \u3092\u901a\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3084\u8208\u5473\u95a2\u5fc3\u3092\u5206\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a08\u6e2c\u306b\u6d3b\u7528\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<br><br>\u3057\u304b\u3057\u3001\u524d\u8ff0\u306e ATT \u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u8a31\u53ef\u3057\u306a\u3044\u9650\u308a\u3001\u3053\u306e IDFA \u3092\u53d6\u5f97\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u5a92\u4f53\u5074\u306f IDFA \u306b\u4f9d\u5b58\u3057\u306a\u3044\u65b0\u3057\u3044\u8a08\u6e2c\u624b\u6cd5\u306e\u69cb\u7bc9\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<br><br>\uff08\u53c2\u7167\uff1a<a href=\"https:\/\/www.adjust.com\/ja\/glossary\/idfa\/\"> Adust\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c6\u3000IDFA\u3068\u306f\uff1f<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SKAdNetwork\uff08SKAN\uff09<\/h3>\n\n\n\n<p>SKAdNetwork \uff08 SKAN \uff09\u3068\u306f\u3001<mark> Apple \u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u5e83\u544a\u8a08\u6e2c\u306e\u67a0\u7d44\u307f<\/mark>\u3067\u3059\u3002 IDFA \u304c\u53d6\u5f97\u3067\u304d\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3082\u3001\u500b\u4eba\u306e\u7279\u5b9a\u3092\u907f\u3051\u3064\u3064\u3001\u3069\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d4c\u7531\u3067\u30a2\u30d7\u30ea\u304c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u304b\u3092\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u5074\u304c\u691c\u8a3c\u3057\u3066\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u901a\u77e5\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<br><br>iOS 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