{"id":6710,"date":"2016-10-11T23:56:30","date_gmt":"2016-10-11T14:56:30","guid":{"rendered":"https:\/\/www.glad-cube.com\/blog\/?p=6710"},"modified":"2021-03-12T16:43:58","modified_gmt":"2021-03-12T07:43:58","slug":"google-adwords%e6%a4%9c%e7%b4%a2%e3%83%8d%e3%83%83%e3%83%88%e3%83%af%e3%83%bc%e3%82%af%e3%81%a7%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e5%b1%9e%e6%80%a7%e3%82%92%e6%b4%bb%e7%94%a8%ef%bc%88dfsa%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.glad-cube.com\/blog\/?p=6710","title":{"rendered":"Google AdWords\u691c\u7d22\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3092\u6d3b\u7528\uff08DFSA\uff09"},"content":{"rendered":"

\u3053\u3093\u306b\u3061\u306f\u3002
\n\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4e8b\u696d\u90e8\u3000\u4e45\u4fdd\u3067\u3059\u3002<\/p>\n

Google AdWords\u3067DFSA\uff08Demographic for Search Ads)\u304c\u6b63\u5f0f\u30ed\u30fc\u30f3\u30c1\u3055\u308c\u3001\u5168\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u5229\u7528\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002
\nDFSA\u3068\u306f\u3001Google AdWords\u306e\u691c\u7d22\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u3068\u3044\u3046\u6a5f\u80fd\u3067\u3059\u3002
\n\u691c\u7d22\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u5730\u57df\u3001\u6642\u9593\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u691c\u7d22\u5e83\u544a\u5411\u3051\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08RLSA)\u3067\u3057\u305f\u304c\u3001\u5e74\u9f62\u30fb\u6027\u5225\u304c\u8a2d\u5b9a\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002
\n\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u53ef\u80fd\u306a\u300c\u5b50\u4f9b\u306e\u6709\u7121\u300d\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u95a2\u4fc2\u304b\u3089\u3001DFSA\u3067\u306f\u5229\u7528\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n

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\n2016\u5e749\u670820\u65e5\u306b\u5168\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u4f7f\u7528\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002
\n\u203b2016\u5e7410\u670811\u65e5\u73fe\u5728\u3067\u306f\u3001\u5168\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u9069\u5fdc\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u968f\u6642\u89e3\u653e\u3055\u308c\u3066\u3044\u304f\u305d\u3046\u3067\u3059\u3002<\/p>\n

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\n\u305d\u3053\u3067\u3001\u7279\u5b9a\u306e\u5e74\u9f62\u3084\u6027\u5225\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002
\n\"%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%95\"<\/p>\n

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\n\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8ffd\u52a0\u300d\u3092\u9078\u629e\u3059\u308b\u3068\u300c\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u300d\u304c\u9078\u629e\u53ef\u80fd\u306b\u306a\u3063\u3066\u307e\u3059\u3002
\n\"%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%952_2\"<\/p>\n

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\n\"%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%953\"<\/p>\n

\u5e74\u9f62\u30fb\u6027\u5225\u3054\u3068\u306b\u5165\u672d\u5358\u4fa1\u8abf\u6574\u6bd4\u306e\u8a2d\u5b9a\u3082\u53ef\u80fd\uff01<\/h3>\n

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\n\u300c\u30e6\u30fc\u30b6\u30fc\u30ea\u30b9\u30c8\u300d\u30bf\u30d6\u306e\u300c\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u300d\u304b\u3089\u5165\u672d\u5358\u4fa1\u6bd4\u7387\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\n\"%e5%85%a5%e6%9c%ad%e5%8d%98%e4%be%a1%e8%aa%bf%e6%95%b4\"<\/p>\n

\"%e5%85%a5%e6%9c%ad%e5%8d%98%e4%be%a1%e8%aa%bf%e6%95%b42\"
\n\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3054\u3068\u306b\u3001\u5165\u672d\u5358\u4fa1\u8abf\u6574\u6bd4\u7387\u3092\u2010100%\uff5e+900%\u307e\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u306e\u5e74\u9f62\u3084\u6027\u5225\u306e\u5224\u65ad\u65b9\u6cd5<\/h3>\n

Google AdWords\u516c\u5f0f\u30d8\u30eb\u30d7\u30da\u30fc\u30b8\u306b\u3088\u308b\u3068\u4e0b\u8a18\u65b9\u6cd5\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306e\u53d6\u5f97\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n

\nGoogle \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e0a\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3068\u3001\u300cCookie\u300d\u3092\u4f7f\u3063\u3066\u30d6\u30e9\u30a6\u30b6\u306b\u756a\u53f7\u304c\u4fdd\u5b58\u3055\u308c\u3001\u30a2\u30af\u30bb\u30b9\u5c65\u6b74\u304c\u8a18\u9332\u3055\u308c\u307e\u3059\u3002
\n\u3053\u306e\u756a\u53f7\u306f\u3001\u7279\u5b9a\u306e\u30d1\u30bd\u30b3\u30f3\u4e0a\u306e\u30a6\u30a7\u30d6 \u30d6\u30e9\u30a6\u30b6\u3092\u8b58\u5225\u3059\u308b\u3082\u306e\u3067\u3059\uff08\u30e6\u30fc\u30b6\u30fc\u500b\u4eba\u306f\u8b58\u5225\u3055\u308c\u307e\u305b\u3093\uff09\u3002
\n\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\u306f\u3001\u30a2\u30af\u30bb\u30b9\u5c65\u6b74\u3092\u57fa\u306b\u63a8\u5b9a\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u30ab\u30c6\u30b4\u30ea\uff08\u6027\u5225\u3001\u5e74\u9f62\u5c64\u3001\u5b50\u4f9b\u306e\u6709\u7121\u306a\u3069\uff09\u306b\u95a2\u9023\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u307b\u304b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30af \u30b5\u30a4\u30c8\u306a\u3069\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3067\u5165\u529b\u3057\u305f\u5c5e\u6027\u60c5\u5831\u3092\u53ce\u96c6\u3067\u304d\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001Google \u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u7531\u6765\u306e\u5c5e\u6027\u60c5\u5831\u3082\u5229\u7528\u3055\u308c\u307e\u3059\u3002\n<\/p><\/blockquote>\n

\u3042\u304f\u307e\u3067\u3001\u500b\u4eba\u60c5\u5831\u3092\u7279\u5b9a\u3057\u306a\u3044\u3068\u3044\u3046\u30dd\u30ea\u30b7\u30fc\u306e\u3082\u3068\u53d6\u5f97\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u305f\u3081\u3001Facebook\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u7528\u3044\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3088\u308a\u3082\u7cbe\u5ea6\u304c\u843d\u3061\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002
\nGoogle\u5074\u3067\u5168\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3092\u6b63\u78ba\u306b\u53d6\u5f97\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u78ba\u5b9f\u306b\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306b\u306e\u307f\u914d\u4fe1\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002
\n\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3092\u516c\u958b\u3057\u3066\u3044\u306a\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3082\u3042\u308b\u306e\u3067\u3001\u300c\u4e0d\u660e\u300d\u306b\u542b\u307e\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u9855\u5728\u30e6\u30fc\u30b6\u30fc\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002
\n\u5b9f\u969b\u306e\u914d\u4fe1\u3092\u884c\u3044\u3001\u52b9\u679c\u3092\u691c\u8a3c\u3057\u305f\u3046\u3048\u3067\u6700\u9069\u5316\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

DFSA\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n

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\n\u30fb\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3054\u3068\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3088\u3063\u3066\u5165\u672d\u5358\u4fa1\u3092\u8abf\u6574\u3001\u914d\u4fe1\u505c\u6b62\u3092\u691c\u8a0e\u3059\u308b\u3002
\n\u3000\u3000\u57fa\u672c\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u5165\u672d\u5358\u4fa1\u3084\u914d\u4fe1\u6bd4\u7387\u306e\u8abf\u6574\u304c\u884c\u3048\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002
\n\u3000\u3000\u76f4\u63a5\u5358\u4fa1\u3092\u5909\u3048\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u5e74\u9f62\u3084\u6027\u5225\u3054\u3068\u306b\u5165\u672d\u5358\u4fa1\u6bd4\u7387\u306e\u8abf\u6574\u3084\u9664\u5916\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6210\u679c\u306e\u60aa\u3044\u5e74\u9f62\u30fb\u6027\u5225\u3078\u306e\u914d\u4fe1\u3092\u5f31\u3081\u305f\u308a\u3001\u505c\u6b62\u3057\u305f\u308a\u3001\u6210\u679c\u306e\u826f\u3044\u3082\u306e\u914d\u4fe1\u3092\u5f37\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3054\u3068\u306bLP\u3084\u5e83\u544a\u6587\u3092\u5909\u3048\u3066\u8a34\u6c42\u3092\u884c\u3046\u3002
\n\u3000\u3000\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u60c5\u5831\u304c\u7570\u306a\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3042\u308b\u3044\u306f\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u5e74\u9f62\u3084\u6027\u5225\u3054\u3068\u306b\u8a34\u6c42\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002
\n\u3000\u3000\u7537\u6027\u5411\u3051\u306e\u5e83\u544a\u6587\u3084LP\u306a\u3069\u8a34\u6c42\u70b9\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u3001CTR\u3001CVR\u306e\u4e0a\u6607\u304c\u671f\u5f85\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

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\n\u3000\u3000\u4f8b\u3048\u3070\u3001\u30a8\u30b9\u30c6\u306e\u30b5\u30a4\u30c8\u3067\u7537\u6027\u5411\u3051\u306eLP\u304c\u3042\u3063\u305f\u3068\u3057\u3066\u3001\u300c\u30a8\u30b9\u30c6\u300d\u3068\u3044\u3046BIG\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u767b\u9332\u3059\u308b\u3068\u5973\u6027\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5727\u5012\u7684\u306b\u591a\u304f\u3001
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\n\u3000\u3000\u5bfe\u5fdc\u7b56\u3068\u3057\u3066\u306f\u3001\u5e83\u544a\u6587\u3092\u7537\u6027\u5411\u3051\u306e\u3082\u306e\u306b\u3057\u3001\u5973\u6027\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30af\u30ea\u30c3\u30af\u3055\u305b\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3068\u3044\u3063\u305f\u5bfe\u5fdc\u7b56\u7a0b\u5ea6\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002
\n\u3000\u3000DFSA\u306f\u3001\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u5358\u4f4d\u3067\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306e\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u4ee5\u524d\u306e\u8a18\u4e8b<\/a>\u3067\u66f8\u304b\u305b\u3066\u9802\u3044\u305f\u3088\u3046\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u6210\u306b\u3059\u308b\u3053\u3068\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306b\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306e\u8a2d\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002
\n\u3000\u3000DFSA\u3067BIG\u30ef\u30fc\u30c9\u306b\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u30e1\u30f3\u30ba \u30a8\u30b9\u30c6\u300d\u306a\u3069\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3092\u7d5e\u308a\u8fbc\u3080\u3088\u308a\u3001\u914d\u4fe1\u91cf\u3092\u4fdd\u3061\u3064\u3064\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u307e\u3068\u3081<\/h3>\n

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\n\u7279\u306b\u5e74\u9f62\u3084\u6027\u5225\u306a\u3069\u304c\u7d5e\u3089\u308c\u3066\u3044\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5e83\u544a\u914d\u4fe1\u306b\u3042\u305f\u308a\u3001\u4eca\u307e\u3067\u306f\u5e83\u544a\u6587\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3057\u304b\u5207\u308a\u5206\u3051\u304c\u884c\u3048\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001DFSA\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u6b63\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

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