{"id":6878,"date":"2016-10-20T21:35:55","date_gmt":"2016-10-20T12:35:55","guid":{"rendered":"https:\/\/www.glad-cube.com\/blog\/?p=6878"},"modified":"2021-03-12T16:08:59","modified_gmt":"2021-03-12T07:08:59","slug":"%e3%80%90facebook%e5%ba%83%e5%91%8a%e3%80%91%e5%ae%9f%e5%ba%97%e8%88%97%e9%9b%86%e5%ae%a2%e3%81%ab%e6%9c%80%e9%81%a9%ef%bc%81%e3%80%8c%e8%bf%91%e9%9a%a3%e3%82%a8%e3%83%aa%e3%82%a2%e5%ba%83%e5%91%8a","status":"publish","type":"post","link":"https:\/\/www.glad-cube.com\/blog\/?p=6878","title":{"rendered":"\u3010Facebook\u5e83\u544a\u3011\u5b9f\u5e97\u8217\u96c6\u5ba2\u306b\u6700\u9069\uff01\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d"},"content":{"rendered":"

\"3a5dc372a0980b2be0bfa27a96c1cf04\"<\/p>\n

\u3053\u3093\u306b\u3061\u306f\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4e8b\u696d\u90e8\u306e\u4f50\u3005\u6728\u3067\u3059\u3002
\n2016\u5e749\u6708\u306b Facebook \u304c\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u9069\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u300c\u6765\u5e97\u6570\u300d\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3088\u3046\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u307e\u3057\u305f\u3002
\n\u300c\u6765\u5e97\u6570\u300d\u3068\u306f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u6765\u5e97\u6570\u3068\u5b9f\u5e97\u8217\u306b\u304a\u3051\u308b\u8ca9\u58f2\u6570\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u3002
\n\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u6240\u5728\u5730\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7bc4\u56f2\u5185\u306b\u3044\u308b\u5229\u7528\u8005\u306b\u5bfe\u3057\u3001\u6700\u5bc4\u308a\u306e\u5e97\u8217\u306b\u7acb\u3061\u5bc4\u3063\u305f\u308a\u554f\u3044\u5408\u308f\u305b\u3092\u8a98\u5c0e\u3067\u304d\u307e\u3059\u3002
\n\u3053\u306e\u3088\u3046\u306a\u30ed\u30fc\u30ab\u30eb\u5411\u3051\u306e\u5e83\u544a\u306f2014\u5e74\u304b\u3089\u59cb\u52d5\u3057\u3066\u304a\u308a\u3001\u90fd\u5ea6\u65b0\u3057\u3044\u6a5f\u80fd\u304c\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u3059\u3002
\n\u3053\u306e\u300c\u6765\u5e97\u6570\u300d\u3092\u76ee\u7684\u3068\u3057\u305f\u5e83\u544a\u304c\u8a2d\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u307e\u3067\u3001Facebook\u304c\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u30ed\u30fc\u30ab\u30eb\u5411\u3051\u306e\u5e83\u544a\u306e\u5909\u9077\u3092\u304a\u3055\u3089\u3044\u3057\u306a\u304c\u3089\u3001\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u306e\u96c6\u5ba2\u306b\u5408\u3063\u305fFacebook\u5e83\u544a\u306b\u3064\u3044\u3066\u6570\u56de\u306b\u5206\u3051\u3066\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

Facebook\u306e\u30ed\u30fc\u30ab\u30eb\u5411\u3051\u5e83\u544a\u306e\u5909\u9077<\/h3>\n

1.2014\u5e748\u6708\u3000\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u306eLocal Awareness Ads\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d\u306e\u63d0\u4f9b\u30b9\u30bf\u30fc\u30c8
\n2.2015\u5e7411\u6708\u3000\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d\u306bCTA(\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u30dc\u30bf\u30f3\u767b\u5834
\n3.2016\u5e746\u6708\u3000[\u5e97\u8217\u4f4d\u7f6e\u8868\u793a\u6a5f\u80fd]\u3001FB\u30da\u30fc\u30b8\u3092\u7ba1\u7406\u3067\u304d\u308b[\u6240\u5728\u5730\u30da\u30fc\u30b8]\u3001\u30ec\u30dd\u30fc\u30c8\u6307\u6a19\u3068\u3057\u3066[\u6765\u5e97\u6570]\u306e\u8a08\u6e2c\u304c\u767b\u5834
\n4.2016\u5e749\u6708\u3000\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306b[\u6765\u5e97\u6570]\u304c\u767b\u5834<\/p>\n

\u4eca\u56de\u306f\u7b2c\uff11\u5f3e\u3068\u3057\u3066\u3001\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d\u3068\u306f\u306a\u306b\u304b\u30011.2\u306e\u90e8\u5206\u307e\u3067\u304a\u8a71\u3057\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d\u3068\u306f<\/h3>\n

\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d\u3068\u306f\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u306b\u96c6\u5ba2\u3055\u305b\u308b\u305f\u3081\u306b\u958b\u767a\u3055\u308c\u305f\u5e83\u544a\u3067\u3059\u3002
\n\u3053\u306e\u5e83\u544a\u306e\u5927\u304d\u306a\u7279\u5fb4\u3068\u3057\u3066\u306f\u3001\u5e97\u8217\u5468\u8fba\u306e\u30a8\u30ea\u30a2\u306b\u3044\u308b\u4eba\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002
\n\u5e83\u544a\u306b\u306f\u5199\u771f\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4ed6\u306b\u3082\u3001\u304a\u5e97\u306e\u6240\u5728\u5730\u3092\u63b2\u8f09\u3067\u304d\u307e\u3059\u3002
\n\u6bce\u65e5\u304a\u5e97\u306e\u904b\u55b6\u3067\u5fd9\u3057\u304f\u3066\u3082\u3001\u5468\u8fba\u306e\u4f4f\u6c11\u306f\u3082\u3061\u308d\u3093\u3001\u5e97\u306e\u5468\u8fba\u5730\u57df\u306b\u6765\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u5ba3\u4f1d\u3057\u305f\u3044\u5730\u57df\u3092\u6307\u5b9a\u3059\u308c\u3070\u3001\u305d\u306e\u4e2d\u3067\u6700\u5927\u9650\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u914d\u4fe1\u304c\u81ea\u52d5\u8abf\u6574\u3055\u308c\u307e\u3059\u3002
\n\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30ea\u30fc\u30c1\u30a8\u30ea\u30a2\u5185\u3067Facebook\u3092\u958b\u3051\u3070\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002
\n\u3067\u3059\u306e\u3067\u3001\u5b9f\u5e97\u8217\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u5834\u5408\u3084\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u306e\u544a\u77e5\u306a\u3069\u3001\u5b9f\u5e97\u8217\u96c6\u5ba2\u306b\u9069\u3057\u305f\u5e83\u544a\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3088\u308a\u4fbf\u5229\u306b\u5e83\u544a\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u30a2\u30af\u30bb\u30b9\u3082\u5897\u3048\u307e\u3059\u3002
\n\u307e\u305f\u3001
\n\u30fb\u9867\u5ba2\u304c\u898b\u306a\u3044\u5834\u6240\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3057\u307e\u3046
\n\u30fb\u8fd1\u6240\u306b\u3044\u306a\u3044\u4eba\u306b\u5e83\u544a\u3092\u51fa\u3057\u3066\u3057\u307e\u3046
\n\u3068\u3044\u3046\u3053\u3068\u3092\u9632\u3052\u308b\u3053\u3068\u304c\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d\u306e\u4ed5\u69d8<\/h3>\n

\u25a0\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d\u3092\u59cb\u3081\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068
\n\u30fbFacebook\u30da\u30fc\u30b8\u3092\u4f5c\u6210
\n\u30fb\u4f4f\u6240\u3092\u8ffd\u52a0<\/p>\n

\u5e83\u544a\u306e\u30ea\u30fc\u30c1\u306f\u3001\u304a\u5e97\u306e\u6240\u5728\u5730\u304b\u3089\u5c55\u958b\u3057\u307e\u3059\u306e\u3067\u3001Facebook\u30da\u30fc\u30b8\u3068\u4f4f\u6240\u60c5\u5831\u306f\u5fc5\u8981\u3067\u3059\u3002
\n\u901a\u5e38\u306e\u5730\u57df\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u5834\u5408\u306f\u3001\u81ea\u5206\u3067\u914d\u4fe1\u3057\u305f\u3044\u5730\u57df\u3092\u6307\u5b9a\u3057\u3066\u7d5e\u308a\u8fbc\u3093\u3067\u3044\u304d\u307e\u3059\u3002
\n\u4e00\u65b9\u3001\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d\u306e\u5730\u57df\u8a2d\u5b9a\u306f\u3001Facebook\u30da\u30fc\u30b8\u306e\u4f4f\u6240\u3092\u4e2d\u5fc3\u306b\u3057\u305f\u534a\u5f841\uff5e70km\u306e\u7bc4\u56f2\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u3057\u307e\u3059\u3002
\n\u8fd1\u304f\u306b\u3044\u308b\u4eba\u305f\u3061\u306b\u8a8d\u77e5\u3055\u308c\u305f\u3044\u3001\u6765\u5e97\u3057\u3066\u304f\u308c\u305d\u3046\u306a\u8ddd\u96e2\u306b\u3044\u308b\u4eba\u305f\u3061\u3060\u3051\u306b\u30a4\u30d9\u30f3\u30c8\u306e\u544a\u77e5\u3092\u3057\u305f\u3044\uff01\u306a\u3069\u7528\u9014\u306b\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u25a0\u30b5\u30a4\u30ba\u30fb\u6587\u5b57\u898f\u5b9a<\/p>\n

\u63a8\u5968\u753b\u50cf\u30b5\u30a4\u30ba: 1,200 x 628\u30d4\u30af\u30bb\u30eb
\n\u753b\u50cf\u30a2\u30b9\u30da\u30af\u30c8\u6bd4: 1.9:1
\n\u30c6\u30ad\u30b9\u30c8: 90\u6587\u5b57\u4ee5\u5185
\n\u898b\u51fa\u3057: 25\u6587\u5b57\u4ee5\u5185
\n\u30cb\u30e5\u30fc\u30b9\u30d5\u30a3\u30fc\u30c9\u306e\u8aac\u660e: 30\u6587\u5b57\u4ee5\u5185<\/p>\n

\u25a0\u7279\u6b8a\u306aCTA\uff08\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u30dc\u30bf\u30f3<\/p>\n

\"dacd695081a62dc35b5a71452410a3ae\"
\n\u3008\u3044\u3044\u306d\uff01\u3059\u308b\u3009\u3068\u3008\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u3009\u306b\u52a0\u3048\u3001\u300c\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u300d\u306f\u4ed63\u3064\u306eCTA\u30dc\u30bf\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

1.\u3008\u9053\u9806\u3092\u898b\u308b\u3009
\n\u3000\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u5730\u56f3\u304c\u8868\u793a\u3055\u308c\u3001\u5e97\u8217\u306e\u4f4f\u6240\u3084\u55b6\u696d\u6642\u9593\u3001\u96fb\u8a71\u756a\u53f7\u3001\u305d\u306e\u5e97\u8217\u307e\u3067\u306e\u304a\u304a\u307e\u304b\u306a\u79fb\u52d5\u6642\u9593\u306a\u3069\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002<\/p>\n

2.\u3008\u4eca\u3059\u3050\u96fb\u8a71\u3009
\n\u3000\u5e83\u544a\u3092\u898b\u3066\u3053\u306e\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306f\u3001\u304a\u5e97\u306b\u76f4\u63a5\u96fb\u8a71\u3092\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\n\u3000\u203b\u914d\u7f6e\u304cFacebook\u30d5\u30a3\u30fc\u30c9\u3067\u3001\u30c7\u30d0\u30a4\u30b9\u304c\u30e2\u30d0\u30a4\u30eb\u306e\u3068\u304d\u306e\u307f\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n

3.\u3008\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3009
\n\u3000\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30e1\u30c3\u30bb\u30f3\u30b8\u30e3\u30fc\u304c\u8d77\u52d5\u3057\u304a\u5e97\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\n\u3000\u203bInstagram\u3067\u3053\u306e\u30dc\u30bf\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n

\u3053\u306e3\u3064\u306e\u30dc\u30bf\u30f3\u304c\u3042\u308b\u306e\u3067\u3001\u5e97\u8217\u3068\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30b9\u30e0\u30fc\u30ba\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u25a0Facebook\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u4f4d\u7f6e\u60c5\u5831\u306e\u5224\u65ad\u57fa\u6e96<\/p>\n

\u8fd1\u96a3\u30a8\u30ea\u30a2\u5e83\u544a\u3067\u5fc5\u9808\u8a2d\u5b9a\u3068\u306a\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5730\u57df\u6307\u5b9a\u3067\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4f4d\u7f6e\u60c5\u5831\u306f\u3069\u306e\u3088\u3046\u306b\u5224\u65ad\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f
\nFacebook\u516c\u5f0f\u60c5\u5831\u306b\u3088\u308b\u3068\u3001\u4e0b\u8a18\u306e\u8981\u7d20\u304b\u3089\u5224\u65ad\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30fb\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u8a18\u8f09\u306e\u5c45\u4f4f\u5730
\n\u30fbIP\u30a2\u30c9\u30ec\u30b9
\n\u30fb\u30e2\u30d0\u30a4\u30eb\u6a5f\u5668\u304b\u3089\u306e\u30c7\u30fc\u30bf\uff08\u4f4d\u7f6e\u60c5\u5831\u30b5\u30fc\u30d3\u30b9\u304c\u30aa\u30f3\u306e\u5834\u5408)
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