{"id":838,"date":"2013-02-27T21:52:13","date_gmt":"2013-02-27T12:52:13","guid":{"rendered":"https:\/\/www.glad-cube.com\/blog\/?p=838"},"modified":"2021-03-11T16:51:15","modified_gmt":"2021-03-11T07:51:15","slug":"%e4%bb%8a%e6%9b%b4%e8%81%9e%e3%81%91%e3%81%aa%e3%81%84%ef%bc%81%e3%83%aa%e3%82%b9%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e7%94%a8%e8%aa%9e18%e6%92%b0","status":"publish","type":"post","link":"https:\/\/www.glad-cube.com\/blog\/?p=838","title":{"rendered":"\u4eca\u66f4\u805e\u3051\u306a\u3044\uff01\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e18\u64b0"},"content":{"rendered":"

<\/a><\/p>\n

\"\"<\/a><\/p>\n

\u4eca\u65e5\u3001\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3046\u7528\u8a9e\u306e
\n\u8a8d\u77e5\u5ea6\u304c\u9ad8\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4f1a\u8b70\u4e2d\u306a\u3069\u306b\u51fa\u3066\u304d\u305f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3092
\n\u601d\u308f\u305a\u201c\u308f\u304b\u3063\u305f\u30d5\u30ea\u201d\u3092\u3057\u3066\u3001
\n\u306a\u3093\u3068\u306a\u304f\u3046\u306a\u305a\u3044\u3066\u3057\u307e\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\n

\u30c9\u30ad\u30c3\uff01\u3068\u3057\u3066\u3057\u307e\u3063\u305f\u3042\u306a\u305f\u3002<\/p>\n

\u4eca\u66f4\u3001\u4eba\u306b\u306f\u805e\u3051\u306a\u3044\u3088\u3046\u306a\u7528\u8a9e\u3092
\n\u5206\u304b\u308a\u3084\u3059\u304f\u304a\u4f1d\u3048\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u3010 \u2460\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a \u3011<\/strong><\/p>\n

\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u306f\u3001
\n\u4e3b\u306bYahoo! JAPAN\u3084Google\u3067\u691c\u7d22\u3057\u305f\u969b\u306b\u3001
\n\u4e0a\u90e8\u3084\u53f3\u6a2a\u306e\u30b9\u30da\u30fc\u30b9\u3001\u307e\u305f\u4e0b\u90e8\u306b\u3082\u51fa\u3066\u304f\u308b\u5e83\u544a\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001
\n\u30c6\u30ec\u30d3\uff08CM\uff09\u3084\u96d1\u8a8c\u306e\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001
\n\u4f4e\u30b3\u30b9\u30c8\u30fb\u77ed\u6642\u9593\u3067\u96c6\u5ba2\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u5834\u5408\u3001
\n\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6307\u5b9a\u3057\u3066\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001
\n\u3042\u306a\u305f\u304c\u8a34\u6c42\u3057\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

<\/p>\n

 <\/p>\n

\u3010 \u2461PPC\uff08\u30d4\u30fc\u30d4\u30fc\u30b7\uff0d\uff09 \u3011<\/strong><\/p>\n

Pay Per Click\u306e\u7565\u3002<\/p>\n

\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3068\u540c\u3058\u610f\u5473\u3068\u6349\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u304c\u3001
\n\u5e83\u544a\u63b2\u8f09\u305d\u306e\u3082\u306e\u306b\u5bfe\u3059\u308b\u8cbb\u7528\u304c\u5fc5\u8981\u306a\u304f\u3001
\n\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306b\u5fdc\u3058\u3066
\n\u8ab2\u91d1\u3055\u308c\u308b\u30bf\u30a4\u30d7\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u3010 \u2462SEO \u3011<\/strong><\/p>\n

\u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306e\u4e0a\u90e8\u306b\u3001
\n\u81ea\u3089\u306eWeb\u30b5\u30a4\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u5de5\u592b\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001
\n\u305d\u306e\u70ba\u306b\u306f\u6280\u8853\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/p>\n

\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306f\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u5236\u3067\u3042\u308b\u304c\u3001SEO\u306e\u8cbb\u7528\u306f\u5168\u304f\u304b\u304b\u308a\u307e\u305b\u3093\u3002
\n\u305f\u3060\u3001\u81ea\u5206\u3067\u4e0a\u4f4d\u306b\u6301\u3063\u3066\u3044\u304f\u306e\u306f\u6642\u9593\u3068\u30ce\u30a6\u30cf\u30a6\u3092\u8981\u3059\u308b\u70ba\u3001
\nSEO\u306e\u696d\u8005\u304c\u6570\u591a\u304f\u3044\u308b\u3002<\/p>\n

 <\/p>\n

\u3010 \u2463Google AdWords\uff08\u30b0\u30fc\u30b0\u30eb\u3000\u30a2\u30c9\u30ef\u30fc\u30ba\uff09 \u3011<\/strong><\/p>\n

Google\u793e\u304c\u5e83\u544a\u4e3b\u306b\u5bfe\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3002<\/p>\n

\u5e83\u544a\u306e\u30bf\u30a4\u30d7\u306f\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u300c\u691c\u7d22\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300d\u3068\u3001
\nGmail\u3084YouTube\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b
\n\u300c\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300d\u306e\uff12\u7a2e\u985e\u304c\u3042\u308b\u3002<\/p>\n

 <\/p>\n

\u3010 \u2464\u691c\u7d22\u30cd\u30c3\u30c8\u30ef\u30fc\u30af \u3011<\/strong><\/p>\n

Google\u306e\u691c\u7d22\u7d50\u679c\u3084\u3001Google\u304c\u63d0\u643a\u3057\u3066\u3044\u308b
\n\u30d1\u30fc\u30c8\u30ca\u30fc\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3002<\/p>\n

\u4e3b\u306b\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u304c\u8868\u793a\u3055\u304c\u3001
\nGoogle\u306e\u753b\u50cf\u691c\u7d22\u3067\u306f\u30a4\u30e1\u30fc\u30b8\u5e83\u544a\u3082\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n

 <\/p>\n

\u3010 \u2465\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af \u3011<\/strong><\/p>\n

Gmail\u3084YouTube\u3001Google\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b5\u30a4\u30c8\u306a\u3069\u306b
\n\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5e83\u544a\u3002<\/p>\n

\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u306b\u52a0\u3048\u3001
\n\u30a4\u30e1\u30fc\u30b8\u5e83\u544a\u3001\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3001
\n\u52d5\u753b\u5e83\u544a\u306a\u3069\u3082\u914d\u4fe1\u3067\u304d\u308b\u3002<\/p>\n

 <\/p>\n

\u3010 \u2466Yahoo!\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a \u3011<\/strong><\/p>\n

2009\u5e7410\u67081\u65e5\u30aa\u30fc\u30d0\u30c1\u30e5\u30a2\u682a\u5f0f\u4f1a\u793e\u3068\u30e4\u30d5\u30fc\u682a\u5f0f\u4f1a\u793e\u304c\u5408\u4f75\u3057\u3001
\n\u300cYahoo!\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306b\u540d\u79f0\u3092\u5909\u66f4\u3002<\/p>\n

\u3055\u3089\u306b2013\u5e741\u670829\u65e5\u300cYahoo!\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u304b\u3089
\n\u73fe\u5728\u306e\u300cYahoo!\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a\u300d\u306b\u540d\u79f0\u5909\u66f4\u3002<\/p>\n

\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u300cYahoo!\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30b5\u30fc\u30c1\u300d\u3068
\nYahoo! JAPAN\u3084\u63d0\u643a\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30fc\u30b8\u306b
\n\u5e83\u544a\u304c\u63b2\u8f09\u3067\u304d\u308b\u300cYDN\u300d\u306e\uff12\u3064\u304c\u3042\u308b\u3002<\/p>\n

 <\/p>\n

\u3010 \u2467\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30b5\u30fc\u30c1 \u3011<\/strong><\/p>\n

Yahoo! JAPAN\u306e\u691c\u7d22\u7d50\u679c\u306b\u51fa\u308b
\n\u691c\u7d22\u9023\u52d5\u578b\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u3002<\/p>\n

\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u306e\u307f\u306e\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u5236\u306e\u5e83\u544a\u3002<\/p>\n

 <\/p>\n

\u3010 \u2468YDN \u3011<\/strong><\/p>\n

2013\u5e741\u670829\u65e5\u3001\u300c\u30a4\u30f3\u30bf\u30ec\u30b9\u30c8\u30de\u30c3\u30c1\u300d\u304b\u3089
\n\u300cYahoo!\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300d\u306b\u540d\u79f0\u304c\u5909\u66f4\u3002<\/p>\n

Yahoo!\u77e5\u6075\u888b\u3084Yahoo!\u5929\u6c17\u3001Yahoo!\u30cb\u30e5\u30fc\u30b9\u306a\u3069\u3001
\nYahoo! JAPAN\u3084\u4e3b\u8981\u63d0\u643a\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30fc\u30b8\u306b
\n\u5e83\u544a\u3092\u63b2\u8f09\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3002<\/p>\n

\u30d0\u30ca\u30fc\u3092\u4f7f\u3063\u305f\u914d\u4fe1\u3082\u53ef\u80fd\u3002<\/p>\n

 <\/p>\n

\u3010 \u2469LP\uff0f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8 \u3011<\/strong><\/p>\n

\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e
\n\u30ea\u30f3\u30af\u5148\u3068\u306a\u308b\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3067\u3001
\n\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u8a2a\u308c\u308b\u30da\u30fc\u30b8\u306e\u3053\u3068\u3002<\/p>\n

\u5fc5\u305a\u3057\u3082\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304c
\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306a\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p>\n

 <\/p>\n

\u3010 \u246aKPI \u3011<\/strong><\/p>\n

Key Performance Indicator\u306e\u7565\u3002<\/p>\n

\u300c\u91cd\u8981\u7d4c\u55b6\u6307\u6a19\u300d\u3068\u547c\u3070\u308c\u3001
\n\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3084\u6226\u529b\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u8a2d\u5b9a\u3057\u305f
\n\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3092\u5177\u4f53\u7684\u306b\u6307\u6a19\u3057\u305f\u3082\u306e\u3002<\/p>\n

 <\/p>\n

\u3010 \u246bLTV\uff0f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024 \u3011<\/strong><\/p>\n

Life Time Value\u306e\u7565\u3002<\/p>\n

1\u4eba\u306e\u9867\u5ba2\u3068\u4f01\u696d\u304c
\n\u53d6\u5f15\u3092\u521d\u3081\u3066\u304b\u3089\u7d42\u308f\u308b\u307e\u3067\u306e\u671f\u9593\u3092\u901a\u3058\u3066\u3001
\n\u9867\u5ba2\u304c\u4f01\u696d\u306b\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u640d\u76ca\u3092\u7d2f\u8a08\u3057\u3066\u7b97\u51fa\u3057\u305f\u5024\u3002<\/p>\n

\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u70ba\u306e\u8cbb\u7528\u3068\u3001
\n\u9867\u5ba2\u306e\u8cfc\u8cb7\u984d\u3068\u306e\u5dee\u984d\u304c\u4fa1\u5024\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u56fa\u5b9a\u5ba2\u3092\u91cd\u8996\u3059\u308b\u3068
\n\u4f01\u696d\u306e\u5229\u76ca\u306b\u7e4b\u3052\u3084\u3059\u3044\u305f\u3081\u3001
\n\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3060\u3051\u3067\u306f\u306a\u304f\u3001
\nLTV\u306e\u5411\u4e0a\u3082\u76ee\u6307\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u3010 \u246c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3 \u3011<\/strong><\/p>\n

Web\u30b5\u30a4\u30c8\u4e0a\u3067
\n\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306e\u3053\u3068\u3002<\/p>\n

\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u306f
\n\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3067\u8ab2\u91d1\u3059\u308b\u65b9\u5f0f\u3082\u3042\u308a\u3001
\n\u305d\u306e\u8ab2\u91d1\u65b9\u5f0f\u306e\u5834\u5408\u3001\u5358\u4fa1\u306f1000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e
\n\u4fa1\u683c\uff08CPM\uff09\u3067\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n

 <\/p>\n

\u3010 \u246dCV\uff0f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u3011<\/strong><\/p>\n

\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u6700\u7d42\u7684\u306a\u6210\u679c\u306e\u3053\u3068\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u76ee\u7684\u304c\u5546\u54c1\u8cfc\u5165\u306e\u5834\u5408\u306f\u3001
\n\u5546\u54c1\u304c\u8cfc\u5165\u3055\u308c\u308b\u3053\u3068\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3042\u305f\u308b\u3002<\/p>\n

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\u3010 \u246fCPA\uff0f\u9867\u5ba2\u7372\u5f97\u5358\u4fa1 \u3011<\/strong><\/p>\n

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 <\/p>\n

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\u3010 \u2471Analytics \u3011<\/strong><\/p>\n

Google\u304c\u63d0\u643a\u3059\u308b
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\n\u7ba1\u7406\u753b\u9762\u304b\u3089\u3082\u95b2\u89a7\u53ef\u80fd\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

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